Implicit prejudice in mind and interaction

doi:10.1017/CBO9781139022736.011

9 - Implicit prejudice in mind and interaction

from Part I - Beyond prejudice

Published online by Cambridge University Press: 05 June 2012

Kevin Durrheim

Edited by

John Dixon and

Mark Levine

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Kevin Durrheim: Affiliation:
University of KwaZulu-Natal
John Dixon: Affiliation:
Lancaster University
Mark Levine: Affiliation:
University of Exeter

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Summary

In recent years there has been a sea-change in social psychology: away from theories of conscious, deliberate or explicit processing to theories and research of unconscious, automatic or implicit processing. Social information processing of all sorts has been discovered to proceed more or less automatically (Bargh, 1996). Dual process models of information processing propose that ‘effortful conscious reasoning takes place only under relatively rare circumstances, when people possess both cognitive capacity and strong motivation’ (Smith, 1996, p. 905).

From early on (Gaertner and McLaughlin, 1983), these theories of implicit cognition have been applied to understanding negative stereotypes and prejudice that people have for outgroups and their members. The research shows that stereotyping typically proceeds automatically as attention is drawn to race, gender and other characteristics of people unconsciously and unintentionally; and that this in turn shapes social judgements and evaluations of all sorts, also in automatic and unconscious ways (Banaji and Hardin, 1996; Dovidio et al., 1986; Fazio and Dunton, 1997; Greenwald and Banaji, 1995; Wittenbrink et al., 1997).

Type: Chapter
Information: Beyond Prejudice
Extending the Social Psychology of Conflict, Inequality and Social Change
, pp. 179 - 199

DOI: https://doi.org/10.1017/CBO9781139022736.011 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2012

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