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16 - Voter Mobilization

Published online by Cambridge University Press:  05 June 2012

Melissa R. Michelson
Affiliation:
Menlo College
David W. Nickerson
Affiliation:
University of Notre Dame
James N. Druckman
Affiliation:
Northwestern University, Illinois
Donald P. Greene
Affiliation:
Yale University, Connecticut
James H. Kuklinski
Affiliation:
University of Illinois, Urbana-Champaign
Arthur Lupia
Affiliation:
University of Michigan, Ann Arbor
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Summary

Civic participation is an essential component of a healthy democracy. Voting allows citizens to communicate preferences to elected officials and influence who holds public office. At the same time, deficiencies and asymmetries of participation in the United States call into question the representativeness of elected officials and public policies. Yet, although political activity is crucial for the equal protection of interests, participation is often seen by individuals as irrational or excessively costly, and it is well known that turnout in the United States lags well behind that of other democracies. Scholars have consistently found that participation is linked to socioeconomic variables, psychological orientations, and recruitment. Candidates, parties, and organizations thus spend considerable effort mobilizing electoral activity. This chapter highlights contributions made by field experiments to the study of voter mobilization, the problems faced by such work, and opportunities for future study.

Observational Studies

Nonexperimental studies have primarily relied on survey research to demonstrate correlations between self-reported mobilization and civic-minded behaviors, while also controlling for demographic characteristics (e.g., age, education, income) that are known to be significant predictors of turnout. The conclusion usually reached is that mobilization efforts are generally effective (e.g., Rosenstone and Hansen 1993; Verba, Schlozman, and Brady 1995). However, four major empirical hurdles render this conclusion suspect.

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Chapter
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Publisher: Cambridge University Press
Print publication year: 2011

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