Book contents
- The Cambridge Handbook of Multimedia Learning
- The Cambridge Handbook of Multimedia Learning
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Preface
- Acknowledgments
- Part I Background
- Part II Theoretical Foundations
- Part III Basic Principles of Multimedia Learning
- Part IV Principles for Reducing Extraneous Processing in Multimedia Learning
- Part V Principles for Managing Essential Processing in Multimedia Learning
- Part VI Principles Based on Social and Affective Features of Multimedia Learning
- 22 Principles Based on Social Cues in Multimedia Learning
- 23 The Embodiment Principle in Multimedia Learning
- 24 The Immersion Principle in Multimedia Learning
- 25 The Collaboration Principle in Multimedia Learning
- 26 The Animation Composition Principle in Multimedia Learning
- 27 The Emotional Design Principle in Multimedia Learning
- Part VII Principles Based on Generative Activity in Multimedia Learning
- Part VIII Multimedia Learning with Media
- Author Index
- Subject Index
- References
22 - Principles Based on Social Cues in Multimedia Learning
Personalization, Voice, Image, and Embodiment Principles
from Part VI - Principles Based on Social and Affective Features of Multimedia Learning
Published online by Cambridge University Press: 19 November 2021
Book contents
- The Cambridge Handbook of Multimedia Learning
- The Cambridge Handbook of Multimedia Learning
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Preface
- Acknowledgments
- Part I Background
- Part II Theoretical Foundations
- Part III Basic Principles of Multimedia Learning
- Part IV Principles for Reducing Extraneous Processing in Multimedia Learning
- Part V Principles for Managing Essential Processing in Multimedia Learning
- Part VI Principles Based on Social and Affective Features of Multimedia Learning
- 22 Principles Based on Social Cues in Multimedia Learning
- 23 The Embodiment Principle in Multimedia Learning
- 24 The Immersion Principle in Multimedia Learning
- 25 The Collaboration Principle in Multimedia Learning
- 26 The Animation Composition Principle in Multimedia Learning
- 27 The Emotional Design Principle in Multimedia Learning
- Part VII Principles Based on Generative Activity in Multimedia Learning
- Part VIII Multimedia Learning with Media
- Author Index
- Subject Index
- References
Summary
Social cues can create a sense of partnership between learners and the instructor, which then motivates learners to engage in generative processing. The personalization principle is that people learn better when multimedia lessons are presented in a conversational or polite style, rather than a formal or direct style. The voice principle is that people learn better when multimedia lessons are presented in a human voice rather than computer-generated voice. The image principle is that people do not necessarily learn better when the image of the instructor or a virtual agent is visible on the screen. Finally, the embodiment principle is that people learn better when onscreen pedagogical agents engage in human-like behaviors, such as gesture, eye-contact, or facial expressions.
Keywords
- Type
- Chapter
- Information
- The Cambridge Handbook of Multimedia Learning , pp. 277 - 285Publisher: Cambridge University PressPrint publication year: 2021
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