Published online by Cambridge University Press: 05 October 2012
A little strategy goes a long way. Too much can paralyze or splinter an organization. That conclusion derives from the possibility that strategy-like outcomes originate from sources other than strategy.
(Karl Weick 2001, p. 345)Research on strategy from a practice perspective has been steadily gaining momentum, as attested by, among other things, several journal special issues, an increasing number of publications (including this volume) and long-standing conference streams. Although it has been a mainly European pursuit, it is also spreading to other academic milieus in other continents. Strategy as Practice calls for nothing less than a re-orientation of the field of strategy research. By re-conceiving strategy as not something organizations have but as something organizations do, Strategy as Practice is shifting the focus of analytical attention towards the making of strategy (Whittington 2006), thus departing from traditional variance-model approaches (Tsoukas and Knudsen 2002).
Insofar as this is the case, Strategy as Practice shares important assumptions with an earlier perspective in strategy research, namely the process approach. Both Strategy as Practice and process research do not treat strategy as a dependent variable, the variance of which is to be explained through the construction of a model consisting of a set of contributory variables, each one of which has its own variance (Langley 2007; Pettigrew 1992; van de Ven and Poole 2005). The main research question these two perspectives seek to address is: How do organizations make strategies (or fail to do so)?
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