This chapter describes the role of economists during Honecker’s consumer-oriented Unity of Social and Economic Policy. Drawing on the example of Erwin Rohde (1927–2010), professor of public finance at Humboldt University, it illustrates the professional practices of university economists including functionary positions, teaching reforms, and research efforts subject to revised plans and institutional control. The chapter argues that this organization resulted in an increasing turn inward that was inherent in the epistemic regime of East German economists and deprived them of a critical role in social discourse. To a large extent, the ongoing reforms had the ideological function of creating political stability through future promises, while the actual strategic activities that were incompatible with this ideology were covered by a veil of secrecy. This is illustrated with the example of the so-called area for commercial coordination.