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3 - Markets

Published online by Cambridge University Press:  05 June 2012

Pippa Norris
Affiliation:
Harvard University, Massachusetts
Ronald Inglehart
Affiliation:
University of Michigan, Ann Arbor
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Summary

Arguments about the potential threat of cosmopolitan communications to national cultures are based on structural developments in the production and distribution of mass communications. Globalization, it is often argued, has expanded the volume of cultural trade in the international market for cultural goods and services. In this chapter, we start by examining the evidence for these claims. The pattern of cultural trade is complex and no one indicator covers all dimensions, so we will examine the overall trends during recent decades by drawing on international statistics from the World Trade Organization (WTO), the United Nations Educational, Scientific, and Cultural Cooperation Organization (UNESCO), the United Nations Conference on Trade and Development (UNCTAD), and the European Audiovisual Observatory. We focus attention on three aspects of cosmopolitan communications: the balance of trade in audiovisual services (television programs, feature films, and recorded music); the flow of news information through printed newspapers and magazines, TV news and current affairs, and news wire services; and interconnections through new information and communication technologies, including complex cross-border flows and media convergence via the Internet. The evidence is most systematic and reliable for the balance of audiovisual trade, and less comprehensive information is available for monitoring the other types of exchanges, although we can piece together some information from indirect proxy indicators.

Type
Chapter
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Cosmopolitan Communications
Cultural Diversity in a Globalized World
, pp. 75 - 97
Publisher: Cambridge University Press
Print publication year: 2009

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  • Markets
  • Pippa Norris, Harvard University, Massachusetts, Ronald Inglehart, University of Michigan, Ann Arbor
  • Book: Cosmopolitan Communications
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511804557.003
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  • Markets
  • Pippa Norris, Harvard University, Massachusetts, Ronald Inglehart, University of Michigan, Ann Arbor
  • Book: Cosmopolitan Communications
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511804557.003
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Markets
  • Pippa Norris, Harvard University, Massachusetts, Ronald Inglehart, University of Michigan, Ann Arbor
  • Book: Cosmopolitan Communications
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511804557.003
Available formats
×