Published online by Cambridge University Press: 30 December 2025
With rapid changes in technology, the opportunities for digital communication are rapidly changing, as are audiences. The chapter explores current audiences and the ways that they use digital tools before moving on to consider how researchers might engage with these audiences, whether local or international. The chapter explores digital projects from the point of view of interactivity and interaction, and asking the research communicator to consider both their own interests and constraints as well as those of their audience, before moving on to look specifically at video projects, digital storytelling, games and apps.
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