In Chapter 1, we define the components and criteria of cross-cultural pragmatic analysis and introduce the basics of a model of cross-cultural pragmatic analysis, consisting of contrastive and ancillary pragmatic research. We also discuss the relationship between language and culture, and the ways in which cross-cultural pragmatic research examines the language and culture interface, by arguing that our cross-cultural pragmatic research only pursues interest in certain layers of culture due to our pursuit of replicability. Finally, we consider the reasons for the importance of doing cross-cultural pragmatic research. The chapter also provides a summary of the contents of the book and discusses various conventions that we follow across the chapters.