This chapter pivots towards taking the view of a team building new data science applications. Their work begins when someone creates a concept for a worthwhile and plausibly achievable technique, product, or service. Goals may range from scientific pursuit to commercial gain. They may be motivated by the need to solve an existing problem or by a novel way of extracting information out of an existing data source. The chapter’s material is presented by example: the application of the Analysis Rubric to 26 different uses of data science.