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  3. Driving Innovation
  • Cited by 29
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    • Publisher:
      Cambridge University Press
      Publication date:
      05 June 2012
      04 February 2008
      ISBN:
      9780511805394
      9780521877800
      9780521701693
      DOI:
      https://doi.org/10.1017/CBO9780511805394
      Dimensions:
      (234 x 156 mm)
      Weight & Pages:
      0.7kg, 432 Pages
      Dimensions:
      (234 x 156 mm)
      Weight & Pages:
      0.59kg, 432 Pages
      • Subjects:
      Economics, Intellectual Property, Economic Thought, Philosophy and Methodology, Law
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    Subjects:
    Economics, Intellectual Property, Economic Thought, Philosophy and Methodology, Law
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    Book description

    How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.

    Reviews

    'The value of this books is that it brings together a detailed understanding of management with a high degree of expertise in intellectual property law … the author is to be commended for having addressed an important topic, the role and legal protection of innovation, from an interesting cross-disciplinary perspective.'

    Source: The Cambridge Law Journal

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    Contents

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    Contents

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