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Published online by Cambridge University Press: 05 June 2012
This chapter introduces the innovation chiefs found in different organizations. IP management requires leadership by someone who manages IP to further the organization's goals, and teamwork between creative, entrepreneurial, and legal talent. Successful innovation chiefs bring much benefit to their organizations. Drucker and others have given useful advice about managing innovation but not about managing intellectual property. Studies of intellectual asset management are also limited, focusing on corporations. IP management is also important outside of corporations. These insights lay the groundwork for Part Three.
TYPES OF INNOVATION CHIEFS
Ideas, like money, do not actually grow on trees. Rather, ideas are innately human, and it is people who plant the seeds of innovation and cultivate them into an innovation forest. I remember the oldest partner in my first law firm describing the patent lawyer's job as planting acorns (filing patent applications for the client's inventions) and growing them into mighty oaks (litigating to enforce the resulting patent). His analysis was accurate from the narrow perspective of a law firm, but a quarter century later, I see a much broader human role in using intellectual property to grow the mighty oaks of innovation.
Intellectual property helps organize innovation communities of people whose new ideas can grow and flow to meet their needs. For most innovation communities, there is at least one person who makes decisions about intellectual property – an innovation chief, IP chief, or IP manager.
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