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Published online by Cambridge University Press: 05 August 2013
Yves Guillemot, CEO of Ubisoft Entertainment SA (UBI), mulls over the two documents sitting on his office desk: the latest PriceWaterhouseCoopers (PWC) study of the video gaming industry and a 10-year summary of his company’s financial performance. UBI had recently celebrated 25 years of corporate life with a record of 500 million games sold. While the past years had been studded with numerous achievements, the company’s financial performance was inconsistent. The industry was promising and dynamic, but it was not very forgiving. Guillemot ponders over the future of his company, and how it can continue to respond effectively to the challenges and prospects of a rapidly changing and highly competitive environment.
Historical performance of UBI
UBI is one of the leading developers, publishers and distributors of video games in Europe and North America. UBI derives its name from ‘ubiquitous software’, which reflects the company’s mission to permeate cyberspace with its games. Founded in 1986 by the Guillemot brothers in France, UBI has creative studios in 18 countries, and the second largest workforce in the industry.
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