An Introduction
Published online by Cambridge University Press: 19 January 2023
The chapter sketches the panorama of research that has characterized shop encounters in order to situate the contributions of the book. It first adopts a broader multidisciplinary perspective on studies of language and talk in shop encounters, reviewing research conducted from a diversity of perspectives in linguistics, sociolinguistics, micro-sociology, linguistic anthropology, ethnography of communication, and discourse analysis. It then turns to introduce a more focused approach centered in ethnomethodological and conversation analytic (EMCA) studies of shop interactions, discussing studies on recurrent actions and sequences of actions in shop encounters, the centrality of the material ecology of shop encounters and embodied conduct, as well as orientation to the commercial core and economic consequences in the organization of shop encounters.
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