The chapter explores the strategic influence of narrative levels to subtly alter the perception and importance of topics within the public discourse. This chapter introduces the concept of up–down positioning as a framing technique that either elevates the significance of certain issues or diminishes their perceived importance. Detailed analysis showcases how this method is employed across various spheres, including politics, media, and social movements, to spotlight or sideline specific topics. By manipulating the narrative focus, actors can obscure critical underlying issues or trivialize significant ones, effectively shaping public awareness and engagement. The chapter further examines the dual aspect of up–down positioning: obscuring the underlying level to draw attention away from foundational concerns and obscuring the surface level to minimize the apparent relevance of pressing issues. It argues that understanding and critically evaluating these framing tactics is essential for navigating the complex landscape of modern information and for fostering a more informed and engaged public discourse. Through engaging examples and a critical examination of framing’s power, the chapter calls for a more nuanced engagement with the narratives that shape our perception of the world.