Chapter 2 introduces the field site. It provides a historic overview of Heyang village and provides “a ‘guided tour’” of the village’s principal tourist area, the ancient heritage dwellings complex, guminju, a nationally recognized and protected heritage site. It takes a brief detour into the village’s history, stretching as far back as the Five Dynasties era (AD 907-960), the period in which the village was supposedly ‘founded’ by Zhu Qingyuan, a high-ranking gentry who fled the imperial court to avoid being embroiled in war. Revered as the apical ancestor of the Heyang Zhu Clan, the discussion of Zhu rejoins the twenty-first century, where these historic tales of ‘origins’ are told and sold as part of the ‘xiangchou Heyang’ tourism brand. The development of Heyang’s tourism industry is discussed to highlight its transformation from its fledgling grassroots iteration in the mid-1990s, to becoming a developmental priority for the county government in the 2010s.