Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- List of cases
- Preface
- Part I Getting started
- Part II Market power
- Part III Sources of market power
- Part IV Pricing strategies and market segmentation
- Part V Product quality and information
- Part VI Theory of competition policy
- Part VII R&D and intellectual property
- Part VIII Networks, standards and systems
- Part IX Market intermediation
- Appendices
- Index
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Part I - Getting started
Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- List of cases
- Preface
- Part I Getting started
- Part II Market power
- Part III Sources of market power
- Part IV Pricing strategies and market segmentation
- Part V Product quality and information
- Part VI Theory of competition policy
- Part VII R&D and intellectual property
- Part VIII Networks, standards and systems
- Part IX Market intermediation
- Appendices
- Index
Summary
Introduction to Part I: Getting started
A large part of economic transactions takes place through markets. Markets thus play a central role in the allocation of goods in the economy. Moreover, the existence and nature of markets affect production decisions. Industrial Organization Markets and Strategies is an attempt to present the role of imperfectly competitive markets for private and social decisions.
The array of issues related to markets and strategies is extremely large. To convince yourself, log in to the website of any newspaper or magazine, and start a search for these two key words: markets and strategies. The search engine will provide you with a long list of articles concerning a huge variety of sectors, companies and business practices. As an illustration, here follows a selection of recent articles that were returned by the International Herald Tribune search engine (www.iht.com) on 1 February 2009.
‘Pfizer Inc., the world's largest drugmaker, said Monday it is buying rival Wyeth for $68 billion in a deal that will quickly boost Pfizer's revenue and diversification and – if it works as advertised – help the company become more nimble.’
‘Only a few years ago, debates about the future of banking across the Continent were dominated by talk of border-straddling “European champions” that could compete with U.S. giants. But now a different development looms: the disintegration of truly European banking as the financial crisis pressures banks to retrench and refocus on their home markets.’ […]
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- Industrial OrganizationMarkets and Strategies, pp. 1 - 2Publisher: Cambridge University PressPrint publication year: 2010
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