Chapter 4 provides an overview of Analytical Methods in Critical Discourse Analysis, covering the early manifestations of linguistic inquiry into ideology in texts such as that of the East Anglia School (Fowler et al., 1979) to contemporary research into corpus-assisted discourse analysis that combines these early principles of CDA with computational methods. The notion that the automation of textual analysis offered by corpus linguistics provides a magic bullet for objectivity in CDA is discussed and contested. The different CDA methods used in the book are outlined. Specifically, Halliday’s transitivity model, taken from his model of Systemic Functional Linguistics (2003 [1973]), and naming analysis are discusssed and exemplified using relevant data.