Web globalization challenges

As companies leverage the web to expand globally, they also experience various challenges involved in successful international e-business expansion. A number of challenges associated with the international e-environment have been outlined in the previous chapters. In this chapter the goal is to outline some challenges related to the organizational and technological capabilities required for international e-business expansion, particularly challenges related to the development of international websites. Companies that understand these challenges are more likely to have a successful web globalization effort.

When companies launch international sites for various countries, ideally they should be adapted to various country-specific requirements. To facilitate the localization of the content for multiple locales, companies need skills, knowledge, vision, and a clear sense of direction in order to steer their web globalization efforts successfully. The concept of “web globalization” addresses all company-wide issues that are involved in successfully launching and maintaining international websites and achieving international e-business expansion.