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  3. Purposive Diversification and Economic Performance
  • Cited by 81
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    • Publisher:
      Cambridge University Press
      Publication date:
      29 October 2009
      25 June 1993
      ISBN:
      9780511528439
      9780521430159
      9780521022583
      DOI:
      https://doi.org/10.1017/CBO9780511528439
      Dimensions:
      (234 x 156 mm)
      Weight & Pages:
      0.532kg, 284 Pages
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      0.423kg, 284 Pages
      • Subjects:
      Economics, Industrial Economics, Organisation Studies, Management
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    Subjects:
    Economics, Industrial Economics, Organisation Studies, Management
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    Book description

    This book examines product-line diversification in large manufacturing firms. It introduces and applies a methodology that discerns groups of manufacturing industries related by complementarities in production, marketing, distribution, and research and development (R&D) activities. Manufacturing firms intentionally vary production to exploit these complementarities, and Professor Scott uses evidence from US manufacturing to explore hypotheses about such purposive diversification and ensuing economic performance, including product diversification's effects on both static efficiency and the optimality of R&D investment. The study offers insights into the policy debate about cooperation versus competition among firms: will industrial performance be better if leading firms cooperate on research, production, and marketing? Professor Scott shows that the answers depend on circumstances that vary with different industrial environments. His analysis offers insights about business strategy and public policy toward business combinations in conglomerate, vertical, and horizontal mergers and in cooperative R&D ventures.

    Reviews

    ‘John Scott has produced an encompassing work on the incentives for diversification and its ramifications … The book is good. It is specific to the topic of purposive diversification. But within that topic, it is complete.’

    David I. Rosenbaum Source: Review of Industrial Organization

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