The nature, scope, and integration of resources

Robert F. Lusch; Stephen L.  Vargo

doi:10.1017/CBO9781139043120.010

6 - The nature, scope, and integration of resources

Published online by Cambridge University Press: 05 June 2014

Robert F. Lusch and

Stephen L. Vargo

Show author details

Robert F. Lusch: Affiliation:
University of Arizona
Stephen L. Vargo: Affiliation:
University of Hawaii, Manoa

Book contents

Get access

Summary

Exactly the same resource when used for different purposes or in different ways and in combination with different types or amounts of other resources provides a different service or set of services.

Edith Penrose (1959, p. 25)

Introduction

Resource, as a concept used to discuss economic and social exchange, cuts across many disciplines. Service-dominant (S-D) logic views resources as what actors can draw on for support. Some resources are market facing, but many others are non-market facing; some are tangible, but many are intangible; some are internal to the actor, but many, if not most, are external to the actor; some are operand, but others are operant. Actors themselves are “operant resources” when they apply their resources (primarily knowledge and skills) to provide service to other actors. Service beneficiaries are also operant resources when they use their knowledge and skills to integrate other resources to cocreate value. This view of resources as linked to actors, service provision, and cocreated value offers a systems view of the role of resources in service exchange, actor-to-actor (A2A) networks, and human economic and social progress.

Type: Chapter
Information: Service-Dominant Logic
Premises, Perspectives, Possibilities
, pp. 119 - 135

DOI: https://doi.org/10.1017/CBO9781139043120.010 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2014

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Book purchase

Temporarily unavailable

References

Arnould, Eric J., “Service-dominant logic and resource theory,” Journal of the Academy of Marketing Science, 36 (Spring 2008), 21–24CrossRef Google Scholar

Zimmermann, Erich W., World Resources and Industries (New York: Harper & Row, 1951);Google Scholar

De Gregori, Thomas R., “Resources are not; they become: an institutional theory,” Journal of Economic Issues 21:3 (1987), 1241–1263CrossRef Google Scholar

McGarry, Edmund, “The propaganda function in marketing,” Journal of Marketing, 23 (October 1958), 131–139CrossRef Google Scholar

Haase, Michaela and Kleinaltenkamp, Michael, “Property rights design and market process: implications for market theory, marketing theory, and S-D logic,” Journal of Macromarketing, 31:2 (2011), 148–159CrossRef Google Scholar

McCarthy, Jerome, Basic Marketing: A Managerial Approach (Homewood, IL: Richard D. Irwin, 1960)Google Scholar

Holloway, Robert and Hancock, Robert, Marketing in a Changing Environment (New York: John Wiley & Sons, 1968);Google Scholar

Holloway, Robert J. and Hancock, Robert S., The Environment of Marketing Behavior: Selections from the Literature (New York: John Wiley & Sons, 1964)Google Scholar

Coase, Ronald H., “The Nature of the firm,” Economica, 4:16 (1937), 386–405;CrossRef Google Scholar

Williamson, Oliver E., Markets and Hierarchies: Analysis and Anti-trust Implications (New York: Free Press, 1975)Google Scholar

Vargo, Stephen L. and Lusch, Robert F., “It’s all B2B and beyond … toward a system perspective on the market,” Industrial Marketing Management, 4:2 (2011), 181–187CrossRef Google Scholar

Smith, Adam, An Inquiry into the Nature and Causes of the Wealth of Nations (London: Printed for W. Strahan and T. Cadell, 1904 [1776])Google Scholar

Mill, John Stuart, Principles of Political Economy (London: J. P. Parker, 1848);Google Scholar

Say, Jean-Baptiste, A Treatise on the Political Economy (Boston: Wells & Lilly, 1821)Google Scholar

Gilbert, G.“Production: classical theories,” in Eatwell, JohnMilgate, Murray, and Newman, Peter (eds.), The New Palgrave Dictionary of Economics (New York: Stockton Press, 1987), p. 991Google Scholar

Normann, Richard, Reframing Business: When the Map Changes the Landscape (Chichester, UK: John Wiley & Sons, 2001)Google Scholar