An overview of the settlements of the Attalid kingdom is presented, and the impact of the Attalid state on rural Anatolia is assessed. In a countryside dominated by small-scale communities, villages, and towns, Pergamene officials interfaced with a wide variety of civic organizations. Unlike the other Hellenistic dynasties, the Attalids rarely undertook coercion-intensive urbanization projects or forced synoicism. Rather, the Attalids tended to leave communities in place and culturally autonomous, instead focusing their efforts on shaping the body politic and improving fiscal legibility by opportunistically fostering civic institutions of any type. As a result, soldier-settler towns with the status of katoikia ascended to polis-like prominence. Their representatives gained access to royal interlocuters without trading an indigenous Anatolian identity for the trappings of the Greek city, while the Attalids gained a host of new subjects in the countryside, including the emergent Mysians. Surgical interventions in the countryside after 188 BCE shored up select towns like Toriaion and Olbasa with polis institutions and territories.

A complete analysis of the fragmentary evidence for the Attalid fiscal system is presented, which aims to reveal those strategies of revenue seeking that were available to the kings after the territorial grant of the Settlement of Apameia. Generally, Pergamon’s direct taxes fell on communities, not landholders. The direct taxation of persons – poll taxes – seems to have been limited. The various forms of indirect taxation on movement, usage, and sale are analyzed, including the agoranomia of Toriaion. The personnel of tax collection in the Attalid kingdom are identified at two levels: the royal bureaucracy and the local tax farmers, who purchased tax contracts from polis authorities. Royal tax farmers as such did not exist. An assessment of taxation levels is offered. What becomes clear are the practical limits and enduring ideological framework within which the post-188 BCE Attalids attempted to expand revenues by deepening the incidence rather than the scope of taxation.

The budgetary earmark was a key feature of public finance in the expanded Attalid kingdom and contributed to the success of the Pergamene imperial project. The dynamics and meaning of this administrative technique are thus explored in depth. Earmarking not only increased the quantity of money available to royal bureaucrats; it also made money into a medium for messaging. In a pointedly transparent manner, specific royal taxes and other revenues were earmarked for specific public goods. A series of inscriptions record the neat and final arrangements, but it is possible and even illuminating to reconstruct the entanglements of the process of negotiation by which these earmarks came into existence. The creation of an earmark required an interlocking of royal and civic fiscal institutions that further entrenched Attalid rule. The earmarking process posed ideological risks, as kings delved into the domain of private property and devolved agency to local actors, while also providing an arena for the display of providential care (pronoia) for royal subjects.

More than any other Hellenistic dynasty, the Attalids patronized city gymnasia. A much needed explanation for that curious philanthropic habit is provided, and it is argued that the Pergamenes helped transform the gymnasium into the “second agora” of the post-Classical polis. While the financial instability of the gymnasium and its agglomerative architectural ensemble made it an attractive target for royal donors, the ideological appeal was paramount. In the mid-second century BCE, the gymnasium may have represented itself as “the city writ small,” but this was a fiction, concocted by its elite membership and reinforced by the Attalids, ever anxious to present themselves as champions of the polis without ceding real power to the populace. The social distance of the gymnasium from other polis institutions was the critical factor for the entry of the Attalids, who partnered with towering civic benefactors to remake the space just as the royal capital reformed itself with a gymnasium as the anchor of the new urban plan.