INTRODUCTION
This chapter seeks to provide an alternative to financialisation and precarious labour in the platform economy. In a world driven by the mentality of market fundamentalism, casino capitalism has become a strong determinant of how the 4IR is developing globally. Technology start-ups and the companies driving the surge of innovation in the 4IR are attracting a great deal of attention from venture capitalists, as the potential of digital platforms and their network effects fuel extremely high market valuations in the futures market. This flood of investment alongside a surge of innovation has resulted in the technology sector, which once played a supporting role in the economy, now emerging as a dominant force in the mainstream economy, notably in the form of platform capitalism, with dire consequences for inclusive economic development.
Perez (2003) describes the impact of new technology on society, as a “surge of development” that “propagates across the economy, leading to structural changes in production, distribution, communication and consumption, as well as to profound and qualitative changes in society”.
Similarly, in our new industrial era, as the economy rapidly digitalises, the manner in which technology develops, its purpose and execution, are becoming vitally important for understanding how economies are evolving and what the consequences are for society. Platform capitalism, far from fostering a kinder mode of capitalism espoused by the socalled sharing economy, sadly, is displaying some of the worst excesses of 21st century neoliberalism in the form of hyperglobalisation and extreme monopolisation exemplified by the planetary scale network effects of tech giants such as Google, Amazon, Facebook and Apple commonly referred to as the GAFAs (Ciriani & Lebourges, 2018). This is fuelling market failure, for example, through platforms such as Airbnb, causing distortions in the housing market and dismantling workers’ rights on platforms such as Uber, introducing the ‘uberisation’ of work (Kaine, Logue & Josserand, 2016; Nurvala, 2015), as a new symbol of labour exploitation.