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cognitive heuristics and deontological rules

Published online by Cambridge University Press:  26 September 2005

ilana ritov
Affiliation:
school of education, hebrew university, 91905 jerusalem, israel msiritov@mscc.huji.ac.il

Abstract

preferences for options that do not secure optimal outcomes, like the ones catalogued by sunstein, derive from two sources: cognitive heuristics and deontological rules. although rules may stem from automatic affective reactions, they are deliberately maintained. because strongly held convictions have important behavioral implications, it may be useful to regard cognitive heuristics and deontological rules as separate sources of nonconsequential judgment in the moral domain.

Type
open peer commentary
Copyright
2005 cambridge university press

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