Skip to main content Accessibility help
×
Home
Hostname: page-component-55597f9d44-t4qhp Total loading time: 0.596 Render date: 2022-08-17T00:54:04.771Z Has data issue: true Feature Flags: { "shouldUseShareProductTool": true, "shouldUseHypothesis": true, "isUnsiloEnabled": true, "useRatesEcommerce": false, "useNewApi": true } hasContentIssue true

The selfish goal: Self-deception occurs naturally from autonomous goal operation

Published online by Cambridge University Press:  03 February 2011

Julie Y. Huang
Affiliation:
Department of Psychology, Yale University, New Haven, CT 06520. julie.huang@yale.edu, john.bargh@yale.eduwww.yale.edu/acmelab
John A. Bargh
Affiliation:
Department of Psychology, Yale University, New Haven, CT 06520. julie.huang@yale.edu, john.bargh@yale.eduwww.yale.edu/acmelab

Abstract

Self-deception may be a natural consequence of active goal operation instead of an adaptation for negotiating the social world. We argue that because autonomous goal programs likely drove human judgment and behavior prior to evolution of a central executive or “self,” these goal programs can operate independently to attain their desired end states and thereby produce outcomes that “deceive” the individual.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2011

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Balcetis, E. & Dunning, D. (2010) Wishful seeing: Desired objects are seen as closer. Psychological Science 21:147–52.CrossRefGoogle ScholarPubMed
Bargh, J. A., Green, M. & Fitzsimons, G. (2008) The selfish goal: Unintended consequences of intended goal pursuits. Social Cognition 26:520–40.CrossRefGoogle ScholarPubMed
Bargh, J. A. & Huang, J. Y. (2009) The selfish goal. In: The psychology of goals, ed. Moskowitz, G. B. & Grant, H., pp. 127–50. Guilford Press.Google ScholarPubMed
Bargh, J. A. & Morsella, E. (2008) The unconscious mind. Perspectives on Psychological Science 3:7379.CrossRefGoogle ScholarPubMed
Corballis, M. C. (2007) The evolution of consciousness. In: The Cambridge handbook of consciousness, ed. Zelazo, P. D., Moscovitch, M. & Thompson, E., pp. 571–95. Cambridge University Press.CrossRefGoogle Scholar
Dawkins, R. (1976) The selfish gene. Oxford University Press.Google Scholar
Donald, M. (1991) Origins of the modern mind. Harvard University Press.Google Scholar
Effron, D., Cameron, J. S. & Monin, B. (2009) Endorsing Obama licenses favoring Whites. Journal of Experimental Social Psychology 45:590–93.CrossRefGoogle Scholar
Ferguson, M. J. (2008) On becoming ready to pursue a goal you don't know you have: Effects of nonconscious goals on evaluative readiness. Journal of Personality and Social Psychology 95:1268–94.CrossRefGoogle ScholarPubMed
Förster, J., Liberman, N. & Higgins, E. T. (2005) Accessibility from active and fulfilled goals. Journal of Experimental Social Psychology 41(3):220–39.CrossRefGoogle Scholar
Mayr, E. (1976) Evolution and the diversity of life. Harvard University Press.Google Scholar
Monin, B. & Miller, D. T. (2001) Moral credentials and the expression of prejudice. Journal of Personality and Social Psychology 81:3343.CrossRefGoogle ScholarPubMed
Tooby, J. & Cosmides, L. (1992) The psychological foundations of culture. In: The adapted mind: Evolutionary psychology and the generation of culture, ed. Barkow, J. H., Cosmides, L. & Tooby, J., pp. 19136. Oxford University Press.Google Scholar
Veltkamp, M., Aarts, H. & Custers, R. (2008) Perception in the service of goal pursuit: Motivation to attain goals enhances the perceived size of goal-instrumental objects. Social Cognition 26:720–36.CrossRefGoogle Scholar

Save article to Kindle

To save this article to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

The selfish goal: Self-deception occurs naturally from autonomous goal operation
Available formats
×

Save article to Dropbox

To save this article to your Dropbox account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Dropbox account. Find out more about saving content to Dropbox.

The selfish goal: Self-deception occurs naturally from autonomous goal operation
Available formats
×

Save article to Google Drive

To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.

The selfish goal: Self-deception occurs naturally from autonomous goal operation
Available formats
×
×

Reply to: Submit a response

Please enter your response.

Your details

Please enter a valid email address.

Conflicting interests

Do you have any conflicting interests? *