3. Critically, ordinals such as 4th can only quantify over ordered sets of items, whereas locative adjectives such as top or bottom usually modify unordered sets of items. Therefore when speakers say 4th row, they either have to give a post-modifying phrase such as from the bottom, which imposes a particular ordering on the set of rows, or they have to assume that row denotes an element in an implicitly ordered set of rows. In other words, they assume that row in the bare 1st row is to be interpreted like storey of a building in 1st storey. (Notice that it is odd to talk of the 2nd storey from the bottom or even the bottom storey of a building, but fine to talk about the bottom floor.)