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Another route to broadening the scope of social psychology: Ecologically valid research
Published online by Cambridge University Press: 01 June 2004
Abstract:
An imbalance is identified in social psychology between controlled experimental studies (which are common) and real-world, ecologically valid studies (which are rare). The preponderance of experimental studies (which provide mere existence proofs and lack realism) helps fuel social psychology's fault-finding focus. Laboratory experiments and ecological studies should be pursued jointly to examine social life in the real world.
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- Copyright © Cambridge University Press 2004
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