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biting the utilitarian bullet

  • jonathan baron (a1)

the heuristics-and-biases approach requires a clear separation of normative and descriptive models. normative models cannot be justified by intuition, or by consensus. the lack of consensus on normative theory is a problem for prescriptive approaches. one solution to the prescriptive problem is to argue contingently: if you are concerned about consequences, here is a way to make them better.

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Behavioral and Brain Sciences
  • ISSN: 0140-525X
  • EISSN: 1469-1825
  • URL: /core/journals/behavioral-and-brain-sciences
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