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Do implicit evaluations reflect unconscious attitudes?

  • Adam Hahn (a1) and Bertram Gawronski (a1)

Abstract

We extend Newell & Shanks' (N&S's) arguments to the question of whether implicit evaluations reflect unconscious attitudes. We argue that correspondence to explicit evaluations fails to meet the criteria of relevance and sensitivity. When awareness is measured adequately and in line with N&S's criteria, there is compelling evidence that people are consciously aware of their implicit evaluations.

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Do implicit evaluations reflect unconscious attitudes?

  • Adam Hahn (a1) and Bertram Gawronski (a1)

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