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Maximization and self-control

Published online by Cambridge University Press:  04 February 2010

Richard H. Thaler
Richard H. Thaler
Affiliation:
Graduate School ot Business and Public Administration, Cornell University, Ithaca. N. Y. 14853
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Behavioral and Brain Sciences , Volume 4 , Issue 3 , September 1981 , pp. 403 - 404
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Copyright © Cambridge University Press 1981

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