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Nudging à la carte: a field experiment on climate-friendly food choice

  • CHRISTINA GRAVERT (a1) and VERENA KURZ (a2)

Abstract

Global food consumption threatens climate stability and ecosystem resilience. Because hard regulation of food choice through taxes and bans is politically difficult, behavioral approaches provide a promising alternative, given that they influence food choice to a meaningful extent. We test the effect of framing of a menu on the choice of ordering climate-friendly dishes in a randomized controlled experiment. Rearranging the menu in favor of vegetarian food has a large and significant effect on the willingness to order a vegetarian dish instead of meat. Our results demonstrate that small, inexpensive interventions can be used toward decreasing carbon emissions from food consumption.

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Corresponding author

*Correspondence to: Christina Gravert, Department of Economics, University of Copenhagen, Øster Farimagsgade 5, 1353 Copenhagen K, Denmark. Email: cag@econ.ku.dk

References

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Nudging à la carte: a field experiment on climate-friendly food choice

  • CHRISTINA GRAVERT (a1) and VERENA KURZ (a2)

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