Mass collaboration efforts can increase innovation and design possibilities. Incorporation of open innovation into the product development process allows for a vast array of unique perspectives and ideas. However, with the broad expansion of design possibilities, coordination of these development processes is paramount. To best make use of open innovation in product development, increased organizational efforts must be considered. The mass collaboration of individuals must account for individual intellectual abilities (competencies), working experience and even personality traits or idiosyncrasies. Approaches to this problem require the fusion of social network analysis with quantifiable design impacts. This work proposes a simulation framework that evaluates the design potential of a project team based on individual attributes and the team network structure. The overall contribution of this work comes from the exploration of team structure, focusing on network composition metrics such as centrality and network density, while attempting to understand the role of individual ability and positioning on the success of the design process. This work aims to garner a more thorough understanding of how the network structure of design teams correlates with their potential performance through a generalized simulation framework, applicable to future crowd and design initiatives.
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