Skip to main content
    • Aa
    • Aa

English as the language of marketspeak: Reflections from the Linguistic Landscape of Turkey


The ubiquitous spread of English is vividly observed in local linguistic landscapes and urban spaces around the world, and Turkey is no exception. Emerging as a bona fide line of inquiry at the nexus of sociolinguistics, sociology, social psychology, geography and media studies (Sebba, 2010), linguistic landscaping examines the dynamic relationship of English vis-à-vis the local languages, and documents, analyzes and interprets the attributes, patterns, characteristics, meanings and the creative uses of English in such domains as advertising (Kelly-Holmes, 2005; Vettorel, 2013) and shop signs (MacGregor, 2003; Ong, Ghesquière & Serwe, 2013; Schlick, 2002). These studies provide contextualized accounts of language contact situated in local sociolinguistic contexts and contribute to the representation of reflections from various parts of the world (e.g. see Backhaus (2007) and MacGregor (2003) for Japan; McArthur (2000) for Switzerland and Sweden; Griffin (2004) and Ross (1997) for Italy; Schlick (2002) for Austria, Italy and Slovenia; Dimova (2007) for Macedonia; Hasanova (2010) for Uzbekistan; Ong, Ghesquière & Serwe (2013) for Singapore; El-Yasin & Mahadin (1996) for Jordan; Wang (2013) for China; Ben Said (2010) for Tunisia; Schlick (2003) for Slovenia, Austria, Italy, and the UK; Stewart & Fawcett (2004) for Portugal; Thonus (1991) for Brazil; and Baumgardner (2006) for Mexico).

Corresponding author
Linked references
Hide All

This list contains references from the content that can be linked to their source. For a full set of references and notes please see the PDF or HTML where available.

S. Dimova 2007. ‘English, the Internet and computer terminology in Macedonia.’ World Englishes, 26(3), 373–87.

H. Kelly-Holmes 2005. Advertising as Multilingual Communication. New York: Palgrave Macmillan.

A. F. Selvi 2011. ‘World Englishes in the Turkish sociolinguistic context.’ World Englishes, 30(2), 182–99.

Recommend this journal

Email your librarian or administrator to recommend adding this journal to your organisation's collection.

English Today
  • ISSN: 0266-0784
  • EISSN: 1474-0567
  • URL: /core/journals/english-today
Please enter your name
Please enter a valid email address
Who would you like to send this to? *


Full text views

Total number of HTML views: 12
Total number of PDF views: 151 *
Loading metrics...

Abstract views

Total abstract views: 283 *
Loading metrics...

* Views captured on Cambridge Core between September 2016 - 19th August 2017. This data will be updated every 24 hours.