In the previous issue of English Today, Lukač (2016) discusses the increasingly important role of online language authorities for users of the internet who are looking for usage advice. However, prescriptivism also reaches these users when they are not actively looking for it. They encounter advice in newsfeeds in different social media, such as Twitter and Facebook, and some of them join online groups to discuss usage problems. The standard language ideology seems to have established itself firmly on these new platforms, adapting itself in the process. Articles on usage shared on social media are almost without exception in the form of lists with eye-catching ‘clickbaity’ titles (e.g. ‘7 Grammar Mistakes That Make You Look Dumb’), and their most important topics differ strongly from those of traditional prescriptivism.
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