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Advertising in Rural India: Language, Marketing Communication, and Consumerism. By Tej K. Bhatia. Tokyo: Tokyo University of Foreign Studies, 2000. 333 pp.

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Advertising in Rural India: Language, Marketing Communication, and Consumerism. By Tej K. Bhatia. Tokyo: Tokyo University of Foreign Studies, 2000. 333 pp.

Published online by Cambridge University Press:  26 March 2010

C. A. Gregory
C. A. Gregory
Affiliation:
Australian National University
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Type
Book Reviews—South Asia
Information
The Journal of Asian Studies , Volume 61 , Issue 1 , February 2002 , pp. 286 - 287
Copyright
Copyright © The Association for Asian Studies, Inc. 2002

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