Hostname: page-component-8448b6f56d-qsmjn Total loading time: 0 Render date: 2024-04-19T08:09:50.591Z Has data issue: false hasContentIssue false

Effects of the Improvements of Communication Media

Published online by Cambridge University Press:  03 February 2011

Marshall McLuhan
Affiliation:
University of Toronto

Extract

The advantage of having a tightly woven thesis to present to you is that it can be used in the introductory paper as a rug to be yanked violently from under my feet. If caution leads Professor Easterbrook “to remain, at least for the time being, in the informational camp,” it is obvious that only a total absence of caution would lead me, a professor of English, to venture before the leaders in the field of economic history in the role assigned to me today.

Type
Communication and Economic Development
Copyright
Copyright © The Economic History Association 1960

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

1 Drucker, Peter F., Landmarks of Tomorrow (New York, Harpers, 1959), p. 96Google Scholar.

2 Innis, H. A., The Bias of Communication (Toronto: University of Toronto Press, 1951), p. 188Google Scholar.

3 Paper prepared for ASME Report: Ten Year Progress in Management, 1950–1960.

4 Cf., Leavitt, H. J. and Whisler, T. L., “Management in the 1970's,” Harvard Business Review, XXXVI (Nov.-Dec. 1958), 41–8Google Scholar.

5 Schacht, Hjalmar, Account Settled (London, 1949), p. 240Google Scholar.

6 Handlin, Oscar, “John Dewey's Challenge to Education,” Harpers (New York, 1959), p. 22Google Scholar.

7 Neill, R. F., An Exploratory Survey of Industrial Galaxies in Canadian Economic Development (unpublished M.A. dissertation, University of Toronto, 1960), p. VIIGoogle Scholar.

8 McLuhan, H. M., “Print and Social Change,” Printing Progress (Cincinnati, 1959), pp. 81112,Google Scholar and “The Influence of the Printed Book on Language in the Sixteenth Century,” from Explorations in Communication, edited by Carpenter, Edmund and McLuhan, Marshall (Boston: Beacon Press, 1960), 125–35Google Scholar.

9 Hayes, Carelton, The Historical Evolution of Modern Nationalism (London: Macmillan, 1931)Google Scholar.

10 Von Békésy, Georg, Experiments in Hearing (New York: McGraw-Hill, 1960), pp. 36Google Scholar.

11 Meier, Richard L., “Information, Resource Use and Economic Growth”; paper read at the Ann Arbor Conference on Natural Resources and Economic Growth, 1959Google Scholar.

12 Robinson, Dwight E., “The Styling and Transmission of Fashions Historically Considered.” Economic History Association, 1960Google Scholar.

13 John Ruskin, The Stones of Venice; 1851–53. Vol. 1, chap. 6 is on Gothic architecture and man.

14 Dorson, Richard M., American Folklore (Chicago: University of Chicago Press, 1959), p. 168Google Scholar.

15 Buckley, K., “The Role of Staple Industries in Canada's Economic Development,” The Journal Of Economic History, XVII (Dec. 1958), p. 442Google Scholar.

16 Lichfield, Edward H., “Notes on a General Theory of Administration,” Administrative Science Quarterly, Vol. I, No. 1 (June 1956)Google Scholar.

17 Cole, Arthur H., Business Enterprise in its Social Setting (Cambridge, Mass.: Harvard University Press, 1959), 36–9Google Scholar.