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On Wine Bullshit: Some New Software?*

Published online by Cambridge University Press:  08 June 2012

Richard E. Quandt
Department of Economics, Princeton University, Princeton NY 08540,


The inspiration for the exegesis that follows comes directly from Harry G. Frankfurt, distinguished emeritus professor of philosophy at Princeton University, who recently published an enormously successful essay on the subject of bullshit (Frankfurt, 2005). In the author's view,

“One of the most salient features of our culture is that there is so much bullshit. Everyone knows this. Each of us contributes his share. But we tend to take the situation for granted. Most people are rather confident of their ability to recognize bullshit and to avoid being taken in by it. So the phenomenon has not aroused much deliberate concern. We have no clear understanding of what bullshit is, why there is so much of it, or what functions it serves.” (Frankfurt, 2005, p. 1)

A fine philosophical insight into bullshit is provided by Bernie Laplante, played by Dustin Hoffman in the movie “Hero.”

Copyright © American Association of Wine Economists 2007

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