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Rescaling the global borderlands: Transperipheral projections from ‘the heart of the Amazon’

Published online by Cambridge University Press:  03 September 2021

Joel Windle Open the ORCID record for Joel Windle [Opens in a new window]  and
Luiz Paulo Moita-Lopes
Joel Windle*
Affiliation:
University of South Australia, Australia Fluminense Federal University, Brazil
Luiz Paulo Moita-Lopes
Affiliation:
Federal University of Rio de Janeiro, Brazil
*
Address for correspondence: Joel Windle University of South Australia, Magill SA 5072, Australia jawindle@gmail.com
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Abstract

This article examines semiotic resignifications undertaken in ‘peripheral’ cultural production through an ethnographic analysis of the trajectory of the Amazonian artist, Jaloo. Jaloo occupies multiple positions of marginality in Brazilian society and artistic scenes, which he connects to other global peripheries in his performances, aesthetics, and self-narratives. Building on anthropological and sociolinguistic scholarship, we show how ‘peripheral’ status is managed by Jaloo in the context of a growing and politicised audience for outsider and alternative cultural production. We theorise Jaloo's negotiation of his relationship with audiences and the media as rescaling. Further, we argue that this rescaling entails the ordering of semiotic resources into a social imaginary that reconfigures peripheral territories and identities, which we consider in terms of a transperipheral chronotope. (Inequality, chronotopes, indexicality, race, coloniality, scales, periphery)

Type
Article
Information
Language in Society , Volume 52 , Issue 1 , February 2023 , pp. 129 - 149
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Copyright
Copyright © The Author(s), 2021. Published by Cambridge University Press

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