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Vague language in business and academic contexts

Published online by Cambridge University Press:  07 May 2019

Michael McCarthy
Affiliation:
University of Nottingham, UK
Corresponding
E-mail address:

Abstract

Business English and academic English may perhaps be thought of as areas of language use requiring precision of expression and a quest for specific and unambiguous meaning. However, corpus evidence shows that both types of language, in their spoken contexts, exhibit noticeable use of the kinds of vague expressions found in everyday conversation. In this lecture, I focus on one type of vagueness: vague category marking (VGM). This feature involves mention of an example or examples of something followed by reference to a broad, ad hoc category of which the chosen examples are seen as typical. References to categories commonly involve expressions such as or whatever, and so on, or something (like that). In both business and academic English, vague category marking is an important projection of shared knowledge and shared identities. In business, vagueness is also a useful tool in delicate negotiations. In academic English, vague categories refer to bodies of assumed shared knowledge and are crucial in the pedagogic process of grafting new knowledge onto old. Subtle differences are drawn out by different types of vague category markers. I conclude with some implications for teaching in these specialised areas.

Type
Plenary Speech
Copyright
Copyright © Cambridge University Press 2019

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Footnotes

Revised version of a keynote lecture given at the 3rd Languages in the Globalised World International Conference, Leeds Beckett University, Leeds, UK, 23 May 2018.

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