We demonstrate that isophthalic acid-ended telechelic poly(1,5-cyclooctadiene)s (A-PCODs) form thermo-reversible gels in non-polar solvent with a unique molecular mechanism for their thermo-reversibility. Like other associative telechelic polymers, A-PCODs form “flower-like” micelles at low concentration and form gels through bridging at higher concentration which exhibit linear viscoelasticity. However, unlike the widely studied hydrophobically end-capped PEOs, A-PCODs show clear thermo-reversibility in viscosity and dynamic modulus around 30 °C due to the hydrogen-bonding end groups. In addition, they differ from other reported thermo-reversible gelators (eg. Pluronics, PNIPAm containing block copolymers, etc.): neither the end group nor the backbone in the present system has a critical solution temperature within the measured temperature range (0 °C to 60 °C), indicating that the present system has a unique mechanism for its thermo-reversibility. To obtain a molecular picture of the mechanism, rheology and small angle neutron scattering (SANS) studies were implemented. Topological changes above the transition temperature (30 °C) were observed in both oscillatory rheology and SANS. SANS reveals that the size of clusters, which are formed by interacting micelles, depends highly on temperature (T) but independent of polymer concentration. These results cannot be explained by current theories on associative telechelic polymers which assume constant and large aggregation number of end groups at all temperatures and concentrations. We hypothesize that the temperature-sensitive sol-gel transition is due to a decrease in aggregation number for T above the critical temperature in our system, and this temperature-dependence of aggregation number is further determined by the chemical structure and hydrogen-bonding property of isophthalic acid ends.