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Understanding conservation marketing and focusing on the best available evidence: a reply to Hobson

  • Diogo Veríssimo (a1) and Emma McKinley (a2)
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Abstract
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Corresponding author
(Corresponding author) E-mail verissimodiogo@gmail.com
References
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Bennett N.J., Roth R., Klain S.C., Chan K.M.A., Clark D.A., Cullman G. et al. (2016) Mainstreaming the social sciences in conservation. Conservation Biology, dx.doi.org/10.1111/cobi.12788.
Hobson K. (2016) Why the devil does not have the best tunes: a response to Verissimo and McKinley. Oryx, dx.doi.org/10.1017/S0030605316000326.
Lee N.R. & Kotler P. (2011) Defining social marketing. In Social Marketing: Influencing Behaviors for Good, 4th edition (eds Lee N.R. & Kotler P.), pp. 231. Sage Publications, Thousand Oaks, USA.
Stead M., Gordon R., Angus K. & McDermott L. (2007) A systematic review of social marketing effectiveness. Health Education, 107, 126191.
Veríssimo D. (2013) Influencing human behaviour: an underutilised tool for biodiversity management. Conservation Evidence, 10, 2931.
Wright A.J., Veríssimo D., Pilfold K., Parsons E.C.M., Ventre K., Cousins J. et al. (2015) Competitive outreach in the 21st century: why we need conservation marketing. Ocean and Coastal Management, 115, 4148.
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Oryx
  • ISSN: 0030-6053
  • EISSN: 1365-3008
  • URL: /core/journals/oryx
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