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Reducing uncertainty regarding customer expectations for a sustainable car interior design integrated in a data-informed design approach

Published online by Cambridge University Press:  16 May 2024

Bastian Quattelbaum ,
Lara Amelie Geiger ,
Kostas Stylidis  and
Rikard Söderberg
Bastian Quattelbaum*
Affiliation:
Hochschule Niederrhein University of Applied Sciences, Germany
Lara Amelie Geiger
Affiliation:
Hochschule Niederrhein University of Applied Sciences, Germany
Kostas Stylidis
Affiliation:
Chalmers University of Technology, Sweden Intended Future AB, Sweden
Rikard Söderberg
Affiliation:
Chalmers University of Technology, Sweden
*
bastian.quattelbaum@hs-niederrhein.de

Abstract

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Sustainability is influencing the automotive industry. Car manufacturers are increasingly prioritizing sustainable materials. The production of these still pose environmental challenges. This paper addresses the trends related to sustainable car interiors. It emphasizes the importance of understanding how customers perceive these new materials. Seven in-depth interviews were conducted, followed by a survey with 106 participants to obtain generalized insights. The results will reduce the uncertainty regarding customer expectations for sustainable car interiors.

Keywords

sustainabilitysustainable designcharacteristics and propertiesmaterial engineeringdata-informed design
Type
Design Methods and Tools
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 693 - 702
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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