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Exploration of possible correlates of nutrition awareness and the relationship with nutrition-related behaviours: results of a consumer study

  • Sonja ME van Dillen (a1), Gerrit Jan Hiddink (a1), Maria A Koelen (a1), Cees de Graaf (a2) and Cees MJ van Woerkum (a1)...

Abstract

Objectives

To unravel the concept of nutrition awareness, as it relates to risky personal nutrition-related behaviours, and to assess the sociodemographic and psychosocial correlates of nutrition awareness.

Design

Data were collected in a cross-sectional study with the aid of a face-to-face interview-assisted questionnaire that was based on the Precaution Adoption Process Model and Stages of Change Model.

Setting

Dutch consumer homes.

Subjects

Six hundred and three Dutch adults aged 18 to 80 years, selected from a panel.

Results

Our model explains nutrition awareness well (explained variance 53.7%). Psychosocial correlates were involvement with nutrition, health awareness, association with healthy food, perceived relevance of eating less fat, association with necessity, perceived relevance of vitamins, and perceived attributes of independent organisations. Sociodemographic correlates were gender and age. The relationship between nutrition awareness and nutrition-related behaviours proved to be very complicated.

Conclusions

The value of our study is that it unravels the concept of nutrition awareness. Understanding the correlates of nutrition awareness can contribute to a more effective application of behavioural change models. Our results support increasing involvement with nutrition through personalising and tailoring to the motivational stage.

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Copyright

Corresponding author

*Corresponding author: Email sonja.vandillen@wur.nl

Footnotes

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Correspondence address: Alterra, Landscape Centre, PO Box 47, 6700 AA Wageningen, The Netherlands.

Footnotes

References

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Public Health Nutrition
  • ISSN: 1368-9800
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