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Food packaging: the medium is the message

  • Corinna Hawkes (a1)
  • DOI:
  • Published online: 01 February 2010
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1.P Silayoi & M Speece (2007) The importance of packaging attributes: a conjoint analysis approach. Eur J Mark 41, 14951517.

4.JU McNeal & MF Ji (2003) Children’s visual memory of packaging. J Consum Mark 20, 400427.

5.A Ahmed , N Ahmed & A Salman (2005) Critical issues in packaged food business. Br Food J 107, 760780.

7.C Elliott (2008) Marketing fun food: a profile and analysis of supermarket food messages targeted at children. Can Public Policy 34, 259274.

8.H Hill & J Tilley (2002) Packaging of children’s breakfast cereal: manufacturers versus children. Br Food J 104, 766777.

9.LE Wells , H Farley & GA Armstrong (2007) The importance of packaging design for own-label food brands. Int J Retail Distrib Manag 35, 677690.

10.P Silayoi & M Speece (2004) Packaging and purchase decisions: an exploratory study on the impact of involvement level and time pressure. Br Food J 106, 607628.

12.TN Robinson , DL Borzekowski , DM Matheson (2007) Effects of fast food branding on young children’s taste preferences. Arch Pediatr Adolesc Med 161, 792797.

13.R Gelperowic & B Beharrell (1994) Healthy food products for children: packaging and mothers’ purchase decisions. Br Food J 96, 11, 48.

14.C Hawkes (2007) Regulating and litigating in the public interest: regulating food marketing to young people worldwide: trends and policy drivers. Am J Public Health 97, 19621973.

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Public Health Nutrition
  • ISSN: 1368-9800
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