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Food packaging: the medium is the message

  • Corinna Hawkes (a1)
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Abstract
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Corresponding author
Email: corinnah@usp.br
References
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1.Silayoi P & Speece M (2007) The importance of packaging attributes: a conjoint analysis approach. Eur J Mark 41, 14951517.
2.McGinnis JM, Gootman JA & Kraak VI (2006) Food Marketing to Children and Youth: Threat or Opportunity? Washington, DC: National Academies Press.
3.Harris JL, Schwartz MB & Brownell KD (2009) Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. Public Health Nutr (Epublication ahead of print version).
4.McNeal JU & Ji MF (2003) Children’s visual memory of packaging. J Consum Mark 20, 400427.
5.Ahmed A, Ahmed N & Salman A (2005) Critical issues in packaged food business. Br Food J 107, 760780.
6.Federal Trade Commission (2008) Marketing Food to Children and Adolescents. A Review of Industry Expenditures, Activities, and Self-Regulation. A Report to Congress. Washington, DC: Federal Trade Commission.
7.Elliott C (2008) Marketing fun food: a profile and analysis of supermarket food messages targeted at children. Can Public Policy 34, 259274.
8.Hill H & Tilley J (2002) Packaging of children’s breakfast cereal: manufacturers versus children. Br Food J 104, 766777.
9.Wells LE, Farley H & Armstrong GA (2007) The importance of packaging design for own-label food brands. Int J Retail Distrib Manag 35, 677690.
10.Silayoi P & Speece M (2004) Packaging and purchase decisions: an exploratory study on the impact of involvement level and time pressure. Br Food J 106, 607628.
11.Elliott C (2009) ‘Healthy food looks serious’: how children interpret packaged food products. Can J Commun 34, 359380.
12.Robinson TN, Borzekowski DL, Matheson DM et al. (2007) Effects of fast food branding on young children’s taste preferences. Arch Pediatr Adolesc Med 161, 792797.
13.Gelperowic R & Beharrell B (1994) Healthy food products for children: packaging and mothers’ purchase decisions. Br Food J 96, 11, 48.
14.Hawkes C (2007) Regulating and litigating in the public interest: regulating food marketing to young people worldwide: trends and policy drivers. Am J Public Health 97, 19621973.
15.Australian Food and Grocery Council (2008) The Responsible Children’s Marketing Initiative: Marketing Communications and Media. http://www.afgc.org.au/index.cfm?id=770 (accessed December 2009).
16.Australian Association of National Advertisers (2009) Australian Quick Service Restaurant Industry Initiative For Responsible Advertising And Marketing To Children. http://www.aana.com.au/documents/QSRAInitiativeforResponsibleAdvertisingandMarketingtoChildrenJune2009.pdf (accessed December 2009).
17.The Coca Cola Company (2006–20009) FAQs – Advertising and Marketing to Children Policy. http://www.thecoca-colacompany.com/contactus/faq/advertising_marketing_children.html (accessed December 2009).
18.Unilever (2008) Unilever Global Principles for Food and Beverage Marketing. http://www.unilever.com/images/30370_Global_Principles_A5_PDF-2_tcm13-48998.pdf (accessed December 2009).
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Public Health Nutrition
  • ISSN: 1368-9800
  • EISSN: 1475-2727
  • URL: /core/journals/public-health-nutrition
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