Bianchi, Constanza 2017. Exploring Urban Consumers’ Attitudes and Intentions to Purchase Local Food in Chile. Journal of Food Products Marketing, Vol. 23, Issue. 5, p. 553.
Garner, Benjamin 2017. Communicating social support during crises at the farmers’ market: A social exchange approach to understanding customer-farmer communal relationships. International Journal of Consumer Studies, Vol. 41, Issue. 4, p. 422.
Morckel, Victoria 2017. Patronage and access to a legacy city farmers’ market: a case study of the relocation of the Flint, Michigan, market. Local Environment, Vol. 22, Issue. 10, p. 1268.
Berg, Nathan and Preston, Kate L. 2017. Willingness to pay for local food?: Consumer preferences and shopping behavior at Otago Farmers Market. Transportation Research Part A: Policy and Practice, Vol. 103, p. 343.
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Saitone, Tina L. and McLaughlin, Patrick W. 2017. Women, Infants and Children (WIC) Program redemptions at California farmers’ markets: making the program work for farmers and participants. Renewable Agriculture and Food Systems, p. 1.
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Lowery, Bryce Sloane, David Payán, Denise Illum, Jacqueline and Lewis, Lavonna 2016. Do Farmers' Markets Increase Access to Healthy Foods for All Communities? Comparing Markets in 24 Neighborhoods in Los Angeles. Journal of the American Planning Association, Vol. 82, Issue. 3, p. 252.
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Consumers interact with each other and vendors on a social level at farmers' markets. Some consumer social interactions, such as enjoying the market, talking with farmers about seasonal products and making a trip to the market a family event, are significant and positive influences on spending at farmers' markets as identified through a survey of 216 shoppers at eight farmers' markets in Maine. Vendors at these markets were also surveyed, with 65 of the 81 vendors being farmers. Through direct farmer/consumer relations, farmers indicated a willingness to reduce chemical inputs to meet customer demands, suggesting that customer interaction has the potential to affect environmental quality. By examining the linkages between producers and consumers at a direct market—often embedded with a sense of local identity—there is the potential to better understand social interactions that can support the economic and environmental sustainability of local agriculture.
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