This article is concerned with civic pride in post-war urban Britain. While many of the development projects during 1945–79 proved to be design failures, suggesting the demise of civic pride, the ambitions of local authorities, planners and developers have largely been ignored or dismissed. Nevertheless, the development plans which emerged during this period reveal a desire to rebuild new, modern and vibrant cities. Moreover, the planning and financing of these new projects highlights the structure of local governance in post-war Britain, with a shift towards new partnerships consisting of the council, the technocrat and the developer. As such, civic pride continued to be evident in the post-war period, both as an aspiration for urban development and as a symbolic form of power.