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The role of the Avant Garde in linguistic diffusion

Published online by Cambridge University Press:  22 May 2018

William Labov*
Affiliation:
University of Pennsylvania
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Abstract

The spread of the new quotative be like throughout the English-speaking world is a change from above for each community that receives it. Diffusion of this form into Philadelphia is traced through the yearly interviews of the Philadelphia Neighborhood Corpus, beginning with young adults in 1979 and spreading to adolescents in 1990, a generation later. The first users of be like form the Avant Garde, young adults with extensive awareness of linguistic patterns within and without the city. The use of this quotative in Philadelphia is favored by constraints that are found elsewhere, particularly to introduce inner speech that is not intended to be heard by others and to cite exemplars of a range of utterances. Not previously reported is a strong tendency to be favored for quotations with initial exclamations, prototypically expressions of surprise and alarm such as “Oh” and “Oh my god!”.

Information

Type
Research Article
Copyright
Copyright © Cambridge University Press 2018 
Figure 0

Table 1. Studies of be like

Figure 1

Figure 1. Age and year of interview for the PNC speakers.

Figure 2

Figure 2. Proportions of quotatives in the PNC by decade of birth.

Figure 3

Figure 3. Proportion of be like of all quotatives by year of interview and age of speakers in PNC.

Figure 4

Figure 4. Proportion of be like of all quotatives by year of interview and age of speaker.

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Figure 5. Quotatives other than say and go in the PNC for younger speakers under age 37 years by year of interview. Digits indicate that number of the following variant. Symbols (red) between Age 27 and 30, Year 1980 and 1982, are African American. b = be like; i = it's like; f = feel like; g = go like; k = y'know like; l = like say; q = (unframed) like; s = say like.

Figure 6

Figure 6. Rise and fall of pseudo-quotative like I said by year of interview per 10,000 words as compared with quotative I'm like.

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Figure 7. Frequency of like I said per 10,000 words by year of interview and age group. The four African American speakers in the Avant Garde group are circled.

Figure 8

Figure 8. Relation of be like to total use of like by date of birth.

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Figure 9. Use of like by Michael C., 14, Irish, South Philadelphia. Words = 88. Like = 12. Overall like/words = .101.

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Table 2. Use of “Oh” and “Oh my God” with verbs of quotation in PNC