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Behavioural biases to insurance uptake in developing countries

Published online by Cambridge University Press:  08 May 2026

Yetunde Anibaba*
Affiliation:
Lagos Business School, Pan-Atlantic University, Lagos, Nigeria
Grace Oje
Affiliation:
Lagos Business School, Pan-Atlantic University, Lagos, Nigeria
*
Corresponding author: Yetunde Anibaba; Email: yanibaba@lbs.edu.ng
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Abstract

Low insurance uptake in developing countries poses a strong obstacle to financial resilience and poverty reduction. Although behavioural biases, such as ambiguity aversion, myopia and distrust, are acknowledged as key barriers, their combined effects are not directly observed. Therefore, this study relies on regulatory and administrative proxies linked to these biases. This study goes beyond analysing these proxies separately to explore how they co-occur in shaping insurance outcomes. Using a novel crisp-set Qualitative Comparative Analysis (csQCA) on a sample of 40 developing countries across Africa, Asia, Central and Eastern Europe and the Americas, we identify multiple, equifinal configurations of regulatory and institutional conditions associated with higher insurance uptake. Our necessity analysis reveals that transparent pricing is central to regulatory environments associated with insurance uptake. In addition, product suitability and design standards, as well as deposit insurance coverage, are sufficient regulatory requirements when combined. The csQCA results show that no condition works in isolation; outcomes are associated with specific combinations of regulatory and institutional conditions. The findings indicate that interventions should be interpreted as configurational regulatory packages.

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Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press.
Figure 0

Figure 1. Conceptual path to insurance uptake.

Author’s construct (2025)
Figure 1

Table 1. Condition definitions, behavioural constructs and proxy logic

Figure 2

Table 2. Socioeconomic and institutional variations

Figure 3

Table 3. Distributed insurance

Figure 4

Table 4. Necessity analysis

Figure 5

Figure 2. X (transparent pricing) and Y (distributed insurance). Consistency: 0.96, Coverage: 0.78.

Figure 6

Figure 3. X (pre-contractual stage) and Y (distributed insurance). Con:0.73 Cov:0.79. (a) In the necessity analysis diagram, Con means consistency, while Cov means coverage.

Figure 7

Figure 4. X (limitations on early repayment penalties) and Y (distributed insurance). Con:0.57 Cov:0.71.

Figure 8

Figure 5. X (product suitability and design) and Y (Distributed Insurance). Con:0.88 Cov:0.82.

Note: Crisp-set necessity was computed using TOSMANA software. High coverage scores for conditions like DIC and PCS indicate that while they may not be strictly necessary (consistency 
Figure 9

Figure 6. X (Deposit Insurance Coverage) and Y (Distributed Insurance). Con:0.83 Cov:0.78.

Note: Crisp-set necessity was computed using TOSMANA software. High coverage scores for conditions like DIC and PCS indicate that while they may not be strictly necessary (consistency 
Figure 10

Table 5. Necessity deviance mapping (DI = 1 cases where Condition is 0)

Figure 11

Table 6. Truth table analysis

Figure 12

Figure 7. Venn diagram corresponding to Table 2 (32 conditions). Venn diagram produced by the ‘visualizer’ tool, TOSMANA.

Figure 13

Table 7. Comparison by income and institutional status

Figure 14

Table 8. Configuration paths

Figure 15

Figure 8. QCA heatmap showing causal conditions.

Visualiser tool: R
Figure 16

Figure 9. Configuration path 1 (scatterplot).

Visualiser tool: R
Figure 17

Figure 10. Configuration path 2 (scatterplot).

Figure 18

Figure 11. Configuration path 1 (countries).

Note: NIG is Nigeria, DOM is Dominican Republic, GHA is Ghana, PAN is Panama, BOL is Bolivia, SEY is Seychelles, MAL is Malaysia, BRA is Brazil, ECU is Ecuador, ETH is Ethiopia, CAM is Cambodia, IND is Indonesia (in the top-right quadrant), NAM is Namibia, ARM is Armenia, BAN is Bangladesh, FIJ is Fiji, PER is Peru, RWA is Rwanda, LEB is Lebanon, IND is India (in the top left quadrant), SRI is Sri Lanka, ALB is Albania, MEX is Mexico, VIE is Vietnam, BOS is Bosnia, KEN is Kenya, PHI is Philippines, LES is Lesotho, MOZ is Mozambique, Mau is Mauritius, MOR is Morocco, MOL is Moldova, EL is El-Salvador and PAK is Pakistan.
Figure 19

Figure 12. Configuration path 2 (countries).

Note: NIG is Nigeria, DOM is Dominican Republic, GHA is Ghana, PAN is Panama, BOL is Bolivia, SEY is Seychelles, MAL is Malaysia, BRA is Brazil, ECU is Ecuador, ETH is Ethiopia, CAM is Cambodia, IND is Indonesia (in the top-right quadrant), NAM is Namibia, ARM is Armenia, BAN is Bangladesh, FIJ is Fiji, PER is Peru, RWA is Rwanda, LEB is Lebanon, IND is India (in the top left quadrant), SRI is Sri Lanka, ALB is Albania, MEX is Mexico, VIE is Vietnam, BOS is Bosnia, KEN is Kenya, PHI is Philippines, LES is Lesotho, MOZ is Mozambique, Mau is Mauritius, MOR is Morocco, MOL is Moldova, EL is El-Salvador and PAK is Pakistan.Author’s Construct (2026).
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