2.1 Extended conceptual metaphor theory (ECMT)

The modified version of conceptual metaphor theory (CMT), that is, ECMT, is quite distinct from its previous version.

Concerns about CMT according to Kövecses (Reference Kövecses, Semino and Demjén2016, Reference Kövecses2020) arise from the unidirectional mapping from the concrete domain to the abstract domain. It is commonly accepted that the core of conceptual metaphor lies in interpreting a relatively abstract domain through the lens of a more concrete one, with the belief that the concrete domain can be grasped in a literal sense. However, Kövecses challenges this definition, highlighting that numerous concrete experiences are conceptualized metaphorically. Contrary to the conventional belief that the literal meaning of the concrete domain is straightforward, Kövecses argues that it can be figuratively understood (Zou, Reference Zou2020). Furthermore, he emphasizes the metaphoric and metonymical origins of concrete concepts from an etymological standpoint. This implies that many well-known concrete concepts today inherently possess figurative qualities (Zou, Reference Zou2020).

These perspectives, though bold, offer insightful considerations. Kövecses contends that the rigid binary classification of concepts into purely concrete or abstract is overly simplistic. In his view, all concepts embody both concrete and abstract elements. It is crucial to note that Kövecses does not advocate for a complete reversal of the ‘seeing abstract through concrete’ approach. Instead, he points out the limitations introduced by the oversimplified binary division of concrete and abstract concepts in classical CMT. The traditional mind-set of distinguishing between concrete/literal and abstract/figurative is characterized as an outdated way of grappling with the complexities of reality. Taking a more inclusive stance from the outset, considering these aspects as blended, provides a more comprehensive perspective on metaphorical concepts (Zou, Reference Zou2020). Thus, his definition reflects that the fact that the mappings are not established unidirectionally rather it can go both ways.

In his revision of CMT, Kövecses (Reference Kövecses2020) proposed a new model he referred to as ECMT. This extended view focuses on how metaphors, primed by context, are constructed online in a schematicity hierarchy containing four levels, that is, the image-schema, the domain, the frame and the mental space. He argues that three different types of metaphorical meaning can be identified, namely, meaningfulness, decontextualized meaning and contextual meaning (Kövecses, Reference Kövecses2020, pp. 118–119). The first one is based on the image schema level which provides naturalness as well as bodily motivation for specific cases of metaphorical conceptualization, for example, the path schema. Decontextualized meaning is based on both the domain and frame levels in the hierarchy. The meaning here are based on more specific conceptual metaphors along with the mappings that constitute them, for example, ‘inability to continue journey maps onto inability to go on with one’s life’ (Kövecses, Reference Kövecses2020, p. 119). Finally, contextualized meaning is found in the mental space level in which the decontextualized conceptual structures as well as the meanings that they rely on become fully individuated, detailed, specific and rich. The latter takes place as a result of narrowing down domain and frame-level structures to a single or few aspects and then expanding on such aspects in various ways (Kövecses, Reference Kövecses2020, p. 119). At that last level of the hierarchy, conceptual integration breaks up conventionalized conceptual structures to reflect them in a new way or construct novel metaphors (Fauconnier & Turner, Reference Fauconnier and Turner2002; Kövecses, Reference Kövecses2020, p. 120; Zibin & Altakhaineh, Reference Zibin and Altakhaineh2023). In addition to the context, Kövecses (Reference Kövecses2020), p. 120) also highlighted the issue of memory in his schematicity hierarchy whereby long-term memory stores: image-schema (in the form of analogous conceptual structures), domain-and frame-level metaphors (in the form of a propositional format), whereas mental space-level metaphors occur in working memory.

2.2. Metonymy

Another figurative device often discussed with metaphor is metonymy. Ruiz de Mendoza Ibáñez (Reference Ruiz de Mendoza Ibáñez, Wen and Taylor2021) argued that CMT’s attention has mainly been directed towards metaphors rather than metonymies. Hence, metonymy was viewed as a conceptual mapping between two domains, yet these mappings occur within one conceptual domain. Conversely, in recent studies metonymy has become the subject of study on its own. For example, Alazazmeh and Zibin (Reference Alazazmeh and Zibin2022) do not only examine the metaphors of anger in JA as compared to English, but also the metonymies and the interaction between metaphors and metonymies, that is, conceptual metonymies with metaphorical interpretation. Kövecses (Reference Kövecses, Wen and Taylor2021) suggested that the cognitive grounding of metonymy can be distinguished from metaphors or similes. That is, in metonymies, a conceptual source domain provides a point of access to a target domain based on a relationship of contiguity or closeness of association (Kövecses, Reference Kövecses, Wen and Taylor2021). In turn, the target is conceived of from the viewpoint of the source, for example, Putin attacked Ukraine, Putin here stands for the Russian Air Force; however; this attack is conceptualized as Putin’s responsibility (Kövecses, Reference Kövecses, Wen and Taylor2021).

This extended and modified version of CMT is adopted in this study to account for the metaphors in which head is the source domain.

2.3. Embodied metaphorical imagination

Embodiment can be defined as the dynamical interactions between the body, the brain and the physical\cultural environment (Gibbs, Reference Gibbs, Taylor and Littlemore2014, pp. 66–67). Interestingly, speakers do not have to be conscious of such sensations, but certain regularities in bodily experiences are tacitly incorporated into higher-level cognition (ibid). People’s creation and use of symbols are grounded through recurring patterns of bodily sensations and action. A crucial part of comprehending the means by which embodiment provides the grounding for cognition, perception and language is through examining the way people imaginatively employ aspects of their phenomenal experience to construct abstract concepts. Naturally, such an investigation takes us to metaphor since it has an important role in mapping concrete aspects and elements concerning subjective bodily experiences onto abstract domains of knowledge (Kövecses, Reference Kövecses, Wen and Taylor2021). To explain different levels of the interaction between embodiment and linguistic meaning, Gibbs proposed the following hypothesis (Gibbs, Reference Gibbs, Taylor and Littlemore2014, p. 67):

• • Speaker’s use and understanding of the reason why different words and expressions mean what they do is motivated by embodiment.

Such hypothesis, as put forward by Gibbs (Reference Gibbs, Taylor and Littlemore2014), represents a hierarchy of possibilities regarding the interaction of embodied experience and various aspects of language use and understanding. Researchers can test this hypothesis against data using empirical research methods. This study aims to analyze data pertaining to the embodiment of head in JA as compared to TA in the light of this hypothesis.

2.4 Related studies on head and body parts

Through reviewing the related literature, it seems that various studies have investigated the importance of the human body and its role in shaping humans’ conceptualizations and categorization of the world (Gibbs et al., Reference Gibbs, Lima and Francozo2004; Goschler, Reference Goschler2005). These studies explored the embodiment of various body parts in different languages and relied mainly on corpus data from various sources, for example, informants, newspapers, TV shows and others (e.g., Maalej, Reference Maalej2004; Aksan, Reference Aksan, Maalej and Ning2011; Maalej & Yu, Reference Maalej and Yu2011; Siahaan, Reference Siahaan, Maalej and Ning2011; Yu, Reference Yu, Maalej and Yu2011; Gibbs, Reference Gibbs, Taylor and Littlemore2014; Hanh & Long, Reference Hanh and Long2019; Zibin, Reference Zibin2021; Baş, Reference Baş, Baş and Kraska-Szlenk2021; Soler, Reference Soler2021 and others).

In one study, Radic-Bojanic and Silaski (Reference Radic-Bojanic and Silaski2012) compared metaphoric and metonymical conceptualizations of the head between English and Serbian. The study focused on three metaphoric and metonymic conceptualizations of the head, namely, the head is a container, the head is an object and the head stands for the person. The researchers aimed to explore whether the differences between the two languages manifest at the linguistic or the conceptual level. The data analysis revealed that there were no differences at the conceptual level, but only at the linguistic level motivated by some cultural differences between the two languages.

Siahaan (Reference Siahaan, Maalej and Ning2011) explored the figurative uses of two source concepts, namely, head and eye, and compared them across typologically unrelated languages, namely, German and Indonesian. The data analysis showed that a given source concept is usually used to conceptualize the same conceptual domain in two languages, for instance character traits. However, the analysis reveals language-specific distinctions between the two examined languages. For example, the quantitative data analysis showed that there were striking differences between the two languages concerning the metaphoric and metonymic extensions of head and eye in terms of frequency of occurrence. One of these differences was related to the preference of speakers of the two examined languages for targeting either the function or position of head and eye; the Germans target the function of head and eye, whereas the Indonesian speakers target the position of head and the appearance of the eye.

In another study, Maalej (Reference Maalej, Brenzinger and Kraska-Szlenk2014) investigated embodiment in TA, focusing on head and hand metaphors. The data analysis demonstrated that the head in TA was used to conceptualize knowledge, reasoning and intelligence through the containment schema. The head was also shown to be representative of certain cultural values such as dishonor and hospitality in addition to certain character traits, for example, stubbornness. With regard to metonymy, the primary metonymy used in TA for the head is part for whole metonymy in which the head is used to refer to the whole person.

Al-Saleh et al. (Reference Al-Saleh, Al-Shuaibi, Sharab and Al Momani2020) studied the conceptualization of head and heart through metaphors in two languages: English and Spanish. The study also investigated the role of the human body experiences in forming and conceptualizing the body-based metaphorical expressions. The results showed that conceptualization in the two examined languages differ in terms of the linguistic expressions used and the conceptual metaphors from which these expressions are extracted.

Zibin (Reference Zibin2021) examined an internal bodily substance rather than a body part, namely, blood. The study investigated the use of blood as a source domain to conceptualize abstract concepts in JA compared to English. The findings suggest that blood can be employed to conceptualize essence, emotion and character traits via scenic metaphors where the source domain is constructed metonymically and metonymy-based metaphors. The similarities found between JA and English were attributed to cognitive embodiment of bodily substances, namely, blood to conceptualize abstract concepts such as emotion, whereas the differences were ascribed to sociocultural embodiment of certain qualities of blood which are shared by people in the Jordanian community.

In another recent study, Baş (Reference Baş, Baş and Kraska-Szlenk2021) explored the metaphoric and metonymic extensions of eye ‘göz’ in Turkish. The results revealed that conventional meaning of göz as an organ of sight in Turkish has various metonymic and metaphoric extensions which can be categorized under objects, functions, emotion, mental faculties such as judgment, personal traits, cultural values and time. The study provides support for the mind-as-body metaphor in conceptualizing the world. In his examination of head in Turkish, Aksan (Reference Aksan, Maalej and Ning2011, pp. 247–48) suggested that başi ‘head’ is profiled as head as ruler, high status and talent.

Based on the above review, it appears that studies on metaphorical and metonymical extensions of body parts have been conducted in various languages such as English, Spanish, Serbian, German, Indonesian and others, yet few studies have explored these extensions in Arabic and particularly in JA, especially taking into account that this language variety contains interesting examples that profile the mind-as-body metaphor. The only study found was on TA by Maalej (Reference Maalej, Brenzinger and Kraska-Szlenk2014); thus, it could be interesting to examine the similarities and\or differences between Maalej’s work on TA and head metonymic metaphors in JA. Hence, this study aims to provide answers to the following research questions:

1. 1) What are the similarities and\or differences between the target concepts of metonymical and metaphorical uses of head in JA as compared to TA?

2. 2) Can head metonymical and metaphorical expressions in JA be motivated by embodiment based on the informants’ answers?

3.1 Corpus and data collection

Due to the fact that there is no online accessible corpus representative of JA, the researchers had to build their own corpus (see Zibin, Reference Zibin2021). The corpus of the study consists of 195 head metonymical and metaphorical expressions in JA (twenty-seven after excluding repetitions). These expressions were collected from two sources: 20 native speakers of JA as well as the Jordanian Facebook page titled ‘Al-Wakeel Radio program’ which is freely accessible to users. The informants were sampled using convenient sampling procedure since they were known to the researchers. They were six men and 14 women, and their mean age was 25 years old. The informants were required to provide common expressions where the word ‘head’ is used in JA. To ensure that the informants understood the task, two illustrative examples were given to them. They were not restricted in the number of expressions they had to provide and were instructed to write as many as they can recollect (see Alazazmeh & Zibin, Reference Alazazmeh and Zibin2022). The data were collected from the informants face to face inside the campus of the University of Jordan, Jordan. The informants were assured that their identities and answers will only be seen by the researchers themselves and that their identities will be anonymized if their examples are used in the study. Following data collection from the informants, the researchers discussed the examples these informants provided, as well as the examples we found in the Facebook page, in a semi-structured focus group discussion including all the informants and the researchers (for approximately 1 hour) to get more insight into their answers and to determine whether their use of these expressions is motivated by embodiment. Questions that were asked during the discussion was as follows: What is the meaning of this expression? In which context is it used? What is this expression used to describe? And others. This discussion was tape-recorded and was analyzed by the researchers to test Gibbs’ (Reference Gibbs, Taylor and Littlemore2014) hypothesis.

With regard to the second source, this particular Facebook page was selected as it is representative of JA since the users post their comments in their spoken dialect. In addition, upon cursory examination, the researchers noted that the comments section is rich in metaphors and metonymies especially those related to body parts such as eye, hand, head, heart and others. To collect the data from this page, certain keywords were used, namely, ra:s ‘head’, ra:si ‘my head’, ra:suh ‘his head’, ra:sha ‘her head’ and ru:s ‘heads’. All the expressions containing these keywords were manually collected and then filtered based on whether they contained metaphors and\or metonymies or on whether they were used literally. To protect the privacy of the users who posted the comments, the researchers anonymized them. The procedure followed to identify metaphors and metonymies is supplied in the next section. The data of TA were collected from Maalej’s (Reference Maalej, Brenzinger and Kraska-Szlenk2014) study.

3.2 Data analysis

The researchers employed a bottom-up approach where linguistic expressions were the basis for establishing cross-domain mappings not the other way around (see Ansah, Reference Ansah2014; Krennmayr, Reference Krennmayr2013; Zibin, Reference Zibin2022). Metaphor identification procedure (MIP) involves a five-step method (Pragglejaz Group, 2007). This approach identifies the metaphorical expressions as surface expressions of possible underlying cross-domain mappings (Zibin, Reference Zibin2021). Basically, through making a distinction between basic senses of words (pertaining to human senses or historical origin) and other contextualized senses, a word can be identified as metaphorical if it is not used in the former sense. Metaphor Identifcation Procedure (MIP) is employed in this study rather than Metaphor Identification Procedure Vrije Universiteit (MIPVU) since this study aims to identify indirectly expressed metaphors rather than directly expressed ones such as similes (see Zibin & Hamdan, Reference Zibin and Hamdan2019; Steen et al. Reference Steen, Dorst, Herrmann, Kaal, Krennmayr and Pasma2010). The three researchers analyzed the data collected from the two sources separately at first to identify the metaphors and metonymies. Then, their analyses were compared and inter-rater reliability was calculated using Cohen’s kappa coefficient (see Altakhaineh & Melo-Pfeifer, Reference Altakhaineh and Melo-Pfeifer2024), which showed that the agreement between the researchers was high (0.82).

Following the identification of a linguistic expression as metaphorical, five steps were followed to extract the conceptual metaphor (Steen, Reference Steen2007):

Referring to MIP, the head in the above example is not used literally; it is used metaphorically as one’s head cannot be literally filled with ideas similar to a container. In the second step, to change the linguistic expression above to a conceptual metaphor, a series of propositions are established, namely, head and container. In the third step, a single proposition is formed from the previous ones and other related concepts yielding an open comparison SIM {∃F ∃a [F (head)]_t [container (a)]_s}. In the fourth step, the abovementioned open comparison is changed to a closed comparison which has the formal structure of analogy and an interpretation to the open values is supplied (Steen, Reference Steen2007, p. 18). In the final step, the analogical structure derived in step 4 is changed into a mapping structure between two conceptual domains, namely, head and container, based on the similarity between head and container where the former can be metaphorically filled with ideas similar to a container. A metonymy can also be identified here since the character trait ‘gullibility’ is a trait that characterizes the person but the conceptual domain ‘head’ is used to provide access to the target domain, that is, person through part for whole metonymy (see Kövecses, Reference Kövecses, Wen and Taylor2021; Littlemore, Reference Littlemore2015).

4.1. Mental faculty

Not only in the Jordanian culture, but also in other cultures, the head is linked to reason, while the heart is linked to emotions (Maalej, Reference Maalej, Brenzinger and Kraska-Szlenk2014). This is motivated by the metonymy: part for whole where the head serves as the locus of reasoning:

In TA, the head tells the person how to act as if it is a sound inside (see Maalej, Reference Maalej, Brenzinger and Kraska-Szlenk2014, p. 229; ʻamill illi qallu raaSu ‘He did what his head told him.’), but in JA, the head is not perceived as entity\person that communicates with the speaker rather it is the one controlling the speaker; that is, the head has the upper hand motivated by control is up. In general, in example (2), the linguistic expression is disapproving of the mental behavior of the speaker where it is usually stated in contexts in which one acts irrationally but that does not apply to example (3) in which the decision, even though made instantaneously, could be good. Examples (2–3) may seem contradictory at first glance as they could be indicative of lack of reasoning rather than the locus of reasoning. The intention was to illustrate that these linguistic expressions are often used in contexts where an individual acts impulsively or irrationally. However, it is important to note that these examples highlight the perception of the head as the source of decision-making, whether rational or impulsive. The seemingly disapproving nature of these expressions does not necessarily imply a lack of reasoning but rather underscores the subjective evaluation of the decisions made. It reflects how actions stemming directly from one’s head are perceived in JA, emphasizing that the head is the origin of decisions.

In JA, if the person’s decisions are not well chosen, nonsensical or even offensive, then it is thought that the head needs breaking rather than repairing as in TA (Maalej, Reference Maalej, Brenzinger and Kraska-Szlenk2014, p. 229). Compare (4) in JA and (5) in TA:

In example (5), TA assumes that the head is not operating properly and thus is in need of repairing, suggesting that someone needs to reason with the person possessing that head. This is motivated by the metaphor the head is a machine. However, in example (4), JA has a more extreme approach where the head is perceived as an object (cf. Radic-Bojanic & Silaski, Reference Radic-Bojanic and Silaski2012) to be broken; that is, Jordanians do not reason with an unreasonable person, and they force him\her to abandon his\her viewpoint. The strict method in JA of considering the head as an object to be corrected forcefully rather than by reasoning may originate from the dominant Bedouin culture in Jordan. Bedouin communities frequently thrive in challenging surroundings, necessitating prompt and resolute decision-making for their survival. Cultural and ideological dynamics can thus influence linguistic expressions and attitudes, which leads to different approaches than those seen in TA.

Conversely, The head is a machine is manifested in a different way in JA compared to TA (cf. Maalej, Reference Maalej, Brenzinger and Kraska-Szlenk2014). It is a part of the conceptual metaphor, the head is a container of intelligence and knowledge, where the head is seen as malfunctioning, that is, thinking unreasonably, through being described as containing a static noise that hinders its operation. This metonymic metaphor is used to convey the idea that when there is a static noise in one’s head (metaphorically), the person is perceived to be unreasonable and even stupid as follows:

In addition to being the locus of reasoning and logic, the head is also a container of reasonable ideas that are allowed to get inside it, that is, that a person can make a sense of, whereas unreasonable ideas are not permitted to get inside the head (metonymy head for person). Both TA and JA have similar conceptualizations of states related to the source domain head in this case as well as similar linguistic manifestations as follows:

When the head does not make good use of reasoning and thinking, it can be manipulated by others. This is similar in JA and TA at the conceptual level with some differences at the linguistic level (liʕib ‘played’ and dawwar ‘turn’):

While in TA, the linguistic expression dawwar ‘turn’ in (11) is taken from the domain of machine in the sense that it can be turned on and off (Maalej, Reference Maalej, Brenzinger and Kraska-Szlenk2014), in JA, the linguistic expression liʕib ‘played’ in (9) is again taken from the domain of object and more specifically toy where the head is played with as if it is a toy in the hands of a child. In examples (10) and (12), being seduced in JA and TA is conceptualized as falling on the head\face entailing that since the head is not on its uppermost position of the body, it cannot perform its function of thinking and reasoning normally (for more details on the conceptualization of love in JA, see Zibin et al., Reference Zibin, Altakhaineh and Hamdan2022).Footnote ¹

4.2. Character traits

In addition to its role as a mental faculty, the head in JA and TA is also used to conceptualize character traits such as stubbornness, arrogance, gullibility and others as in:

According to Maalej (Reference Maalej, Brenzinger and Kraska-Szlenk2014), the conceptualization of stubbornness in TA maximizes on size making the head bigger than its normal size which is found in other non-stubborn people. This suggests that in TA, the size of the head is manipulated in a way to make it bigger than normal in order to conceptualize stubbornness. On the other hand, in JA, arrogance capitalizes on size which suggests that having a bigger head means that you think you are better than other people which can be captured as being arrogant is having a big head. Thus, the size of head is conceptualized differently in JA and TA. Culture manipulates head to conceptualize various abstract concepts. For instance, in the case of stubbornness, TA manipulates size. Aggrandizing the head in TA has come to mean stubbornness. In conceptualizing emotions, character traits and cultural values, body parts are culturally manipulated as aided by the imaginative dimension of metaphor. One of the ways this is done is by using size, aggrandizing them or making them shrink in size to convey positive and negative meanings. For instance, in muxxuh kbi:r ‘his brain is big’, the brain is conceptualized as growing beyond its normal size, suggesting that his reasoning capacity is not that recognized for his age. Here, big brain stands for wisdom. As to ra:suh kbi:r ‘his head is big’, the explanation follows the same pattern. It conveys the idea that the head has grown out of proportion without the brain following suit, which suggests that the head owner has, as a result, thought he could dispense with the counseling, advice or exchange of opinions with others. His behavior will then reflect his stubbornness. Here, big head stands for stubbornness. Of course, all this has also to be seen within an overall cultural model of interpersonal relations where la: xa:ba man staʃa:r ‘He who seeks advice will not go astray’ occupies an important place in Arab society. Now, dispensing with counseling, advice, or the exchange of opinions with others reflects arrogance in practice in JA. In TA, if one thinks of oneself as a know-all, they are immodest. It seems that at the level of ideas or thought, this is so. It becomes arrogance in practice, in action, which can transpire from one’s way of speaking.

Conversely, TA and JA are similar in the use of the following metaphorical expressions:

In the above examples, the way stubbornness is conceptualized in both JA and TA is based on the idea of hardness and inflexibility as it indicates resistance to persuasion. At the linguistic level, in JA, the head being hard and more specifically a stone is used to conceptualize a stubborn person through part-for-whole metonymy, while in TA, the head is mainly described as hard without referring to any particular hard object.Footnote ²

In examples (17) and (19) which are identical in JA and TA, being stubborn is described as inability to retain reason because of the head metaphoric structure; it is not just because of the head being hard. According to Maalej, the head here has sponge-like structure as it cannot retain much water as a result of its porous structure; hence, drying up quickly owing to its permeability (Maalej, Reference Maalej, Brenzinger and Kraska-Szlenk2014, p. 232). So, through analogy, a spongy head is incapable of retaining reason inside it to function properly causing it to dry up. Because of drying up, the person possessing a spongy head cannot be easily persuaded.

Besides stubbornness and arrogance, the head in JA can also be used to conceptualize gullibility as in:

In example (20), the head is perceived as a container of ideas and the attempt to persuade people of your ideas is perceived as if ideas are being put inside that container. A container is closely related to the full-empty schema clearly shown in mʕabbah ‘filled’ (Maalej, Reference Maalej, Brenzinger and Kraska-Szlenk2014). If one allows others to do that often (filling his head with their own ideas and gossip), then he is seen as gullible.

The shape of the head can also be used to profile someone who has strange ideas or a smart-ass, and because of this person’s bizarre ideas, he\she may be perceived as stupid by some people, as follows:

In example (21), eccentricity seems to be a character trait that finds locus in the head; specifically, someone is eccentric\stupid owing to their head shape. Since the shape of human head is relatively oval\circular, describing someone that has a square-shaped head is used to conceptualize his bizarreness using part-for-whole metonymy. Another explanation provided by the participants is that the idea of someone’s square-shaped head could have been inspired from previous discourse in which certain connotations\cultural connotations can be deduced. In particular, certain cartoon characters such as Lina’s grandfather in the show Adnan wa Lina ‘Adnan and Lina’ had a square-shaped head, and he is rather bizarre. Another character is SpongeBop SquarePants who is used excessively in Arabic memes (see Younes & Altakhaineh, Reference Younes and Altakhaineh2022) to describe someone as either stupid or bizarre. The head in JA is also capitalized upon to conceptualize having an obsessive personality:

Putting someone in one’s head is used in JA to conceptualize obsession; to be deeply engrossed in someone else’s life observing everything he\she does as if the individual’s head is full of that person leaving no other space for other ideas. Thus, the idea of having somebody in your head is perceived negatively since you are living that person’s life (used to conceptualize obsession). In the example below, the head is used to conceptualize obnoxiousness:

In example (23), the head is also perceived as a container that can be opened through a window from which ideas from an obnoxious person can get inside. The idea that someone can cause a window to forcibly open in a closed container so that it can be filled is used to profile the character trait obnoxiousness in JA since such a person is extremely unpleasant as he\she is continuously nagging on another.

Other examples which capitalize on the head to conceptualize a character trait are provided below:

Using part-for-whole metonymy, examples (24–25) use the metaphorical lightness\heaviness of the head to conceptualize heavy\light sleepiness where someone either does not wake up easily or does so quite fast, respectively.

4.3. Cultural values

In addition to mental faculty and character traits, the head as a source domain can also profile various cultural values in JA and TA, such as industriousness:

The way industriousness is conceptualized in JA is different from TA; in the former, it is a hyperbole where being overwhelmed is conceptualized as not being able to scratch one’s head (part-for-whole metonymy). In the latter, it is conceptualized as an image metaphor where overwhelmed people are depicted as drawing a circle with their bodies and having their feet above their head (Maalej, Reference Maalej, Brenzinger and Kraska-Szlenk2014). Exaggeration is a common trait in Jordanian culture, frequently seen in the everyday language of JA. Several phrases used in everyday conversation are not meant to be taken literally. Expressions such as ʔana majjit min dʒu:ʕ ‘I am dying from hunger’ to convey extreme hunger or ra:si: bidduh jinfidʒir ‘my head is about to explode’ to express a severe headache illustrate this pattern. These hyperbolic expressions are used to highlight feelings or events, showing a cultural preference for using vivid and exaggerated language to portray emotions or experiences in JA.

On the other hand, JA and TA share the same conceptualization of the cultural value hospitality. The similarity also appears at the linguistic level. The two languages rely on the up-down image schema:

Examples (28–31) conceptualize hospitality as a vertical movement. Specifically, examples (28) and (30) conceptualize the head as a space over which the guest is raised and put by a hospitable person. In examples (29) and (31), being hospitable is conceptualized as putting people over one’s head (Maalej, Reference Maalej, Brenzinger and Kraska-Szlenk2014, p. 235). A generic metaphor underlies this one, namely, up is good. Example (28) in JA is also used to show gratitude.

The same image schema (up-down) is also used in both languages to conceptualize pride and dishonor. That is, if the head is raised as the uppermost part of the body, this means that the person feels pride (cf. raise my head up high) giving rise to the metaphor being proud is having one’s head up. Conversely, when it leaves this position and lands down to the feet and even be buried in the sand, this is used to conceptualize dishonor and shame. The two metaphors are based on the generic metaphors good is up and down is bad.

The head can also be used in JA to conceptualize high status when related to morality as in example (36). The head here is used metonymically to refer to people in high status or authority. The choice of head as a representation is due to the association of the head with the leadership or decision-making aspect of a group or society. It is a transfer of meaning where the head symbolically stands for the individuals who hold high status. The act of slaughtering by the ‘big heads’ metaphorically conveys the destructive impact of people in high status on people’s way of life, particularly emphasizing the negative consequences of power abuse and lack of morality.

4.4. Emotions

So far, it can be seen that the head in JA and TA is a very productive source domain for many target domains and by extension many daily life expressions. However, in JA, the head can also be a source domain to conceptualize emotions which has not been discussed by Maalej for TA. TA may have different cultural and linguistic influences that shape the conceptualization of emotions. The use of the head in metaphorical and metonymical expressions to convey emotions may not be as prevalent or may manifest differently compared to JA. Cultural norms, historical context and the overall linguistic landscape of Tunisia could contribute to distinct patterns of expression regarding emotions, possibly relying on alternative metaphors that could be related to the heart rather than the head. For instance, using the image schema up-down, the head is capitalized on to conceptualize being in love as in:

When someone falls in love, he behaves in a reckless manner and is not thinking clearly (cf. example 10). Furthermore, the head can be used to conceptualize feeling annoyed. If one asks another person to get out of their head, where the head is conceived of as a container, then this person is expressing his annoyance as in:

In the above example, this metonymic metaphor profiles the head in a part-whole metonymic relation; the person is not seen as gullible since he refuses the interference and the attempt of persuasion by others; that is, he is resisting inference with his ideas. Another metonymic metaphor employing head as a source domain is the following which is used to conceptualize extreme irritation and anger:

This metonymic metaphor profiles part-for-whole metonymy and anger is fire metaphor, where the head being on fire is used to perceive extreme irritation and anger (see Alazazmeh & Zibin, Reference Alazazmeh and Zibin2022).

The head can also be used in JA to conceptualize feeling relaxed as in:

Through using part-for-whole metonymy and the containment schema, JA conceptualizes a relaxed mood as being tweaked through filling the container, that is, head with coffee and other drinks. If the head is not tweaked, that is, the container is empty and in need of refilling, the person experiences irritation.