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Handling the hype: Demystifying artificial intelligence for memory studies

Published online by Cambridge University Press:  27 October 2025

Samuel Merrill*
Affiliation:
Department of Sociology and Centre of Digital Social Research, Umeå University , Umeå, Sweden
Mykola Makhortykh
Affiliation:
Institute of Communication and Media Studies, University of Bern , Bern, Switzerland
Silvana Mandolessi
Affiliation:
Department of Literary Theory and Cultural Studies, KU Leuven , Leuven, Belgium
Victoria Grace Richardson-Walden
Affiliation:
Landecker Digital Memory Lab, University of Sussex , Brighton, UK
Rik Smit
Affiliation:
Research Centre for Media and Journalism Studies, University of Groningen , Groningen, The Netherlands
Qi Wang
Affiliation:
Department of Psychology and Culture and Cognition Lab, College of Human Ecology, Cornell University , Ithaca, NY, USA
*
Corresponding author: Samuel Merrill; Email: samuel.merrill@umu.se

Abstract

Artificial Intelligence (AI) has reached memory studies in earnest. This partly reflects the hype around recent developments in generative AI (genAI), machine learning, and large language models (LLMs). But how can memory studies scholars handle this hype? Focusing on genAI applications, in particular so-called ‘chatbots’ (transformer-based instruction-tuned text generators), this commentary highlights five areas of critique that can help memory scholars to critically interrogate AI’s implications for their field. These are: (1) historical critiques that complicate AI’s common historical narrative and historicize genAI; (2) technical critiques that highlight how genAI applications are designed and function; (3) praxis critiques that centre on how people use genAI; (4) geopolitical critiques that recognize how international power dynamics shape the uneven global distribution of genAI and its consequences; and (5) environmental critiques that foreground genAI’s ecological impact. For each area, we highlight debates and themes that we argue should be central to the ongoing study of genAI and memory. We do this from an interdisciplinary perspective that combines our knowledge of digital sociology, media studies, literary and cultural studies, cognitive psychology, and communication and computer science. We conclude with a methodological provocation and by reflecting on our own role in the hype we are seeking to dispel.

Information

Type
Commentary
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press