This chapter explores the role of China’s state-run media in perpetuating “correct collective memory.” Using the official narrative of the state’s COVID-19 response as a case study, it demonstrates the capability of the CPS in shaping public discourse. The party’s Publicity Department oversees social media platforms such as Sina Weibo, which has nearly 600 million active users. The chapter shows how party agencies work with Key Opinion Leaders (KOLs) who are elevated to prominent and authoritative status within the tightly controlled media environment. These storytellers promote Manichean rhetoric and nationalist sentiments by boosting polemics against foreign powers, presenting a narrow spectrum of facts, silencing opposing ideas as “unpatriotic.” The chapter demonstrates the party’s ability to deftly manipulate social media to advance politically expedient narratives.